Why Clients Buy—And Why They Don't
Mid-month is a good time to catch up on podcasts that you may have missed. So let’s look at the “Top 3” podcasts and then that one podcast that you just can’t miss. #48: How To Build A Cult-Like Following By Using An Adjective In Your Branding Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies […]
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What are the 3 Elements That Make Your Report Stand Out? When your client picks up your report, can you guarantee they’ll read it from start to finish? No matter how good the content, there are precise elements that cause a client to completely consume the report. This episode delves into three of the most important elements that […]
[Continue reading...]Is FREE worth it? Or should everything be paid for? How does a prospective customer go from free to fee? And how do you stand out in a world where so much is free? There’s a simple strategy that needs to be followed and once you do, you’ll find client will happily move from free to paid […]
[Continue reading...]How much time does it take to do research? Most of us do our research once we sit down to write an article, create a webinar or podcast. A zillion hours later, the content is still not ready and the hours have flown away needlessly. And that’s because we go about doing research the “wrong way”. All […]
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Here’s a little test. I’m going to write three lines. And of course, you’ll read those three lines. Then you’ll tell me which of the lines work. And which ones don’t. Ready? OK, here goes: 1) I’m going for a walk in the woods tonight. 2) The cylist doesn’t cycle very good. 3) Dinosaurs love yummy chocolate […]
[Continue reading...]Vacations are like a project There’s a before-vacation and an after-vacation period that needs to be carefully managed. After years of taking vacations, and that too thrice a year, we have to do a lot of planning. So how do we make sure everything works when we’re away? How do we make sure we don’t get […]
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Imagine you’re at Alfredo’s And Alfredo’s is your favourite Italian restaurant and you’ve been yearning all week for this lasagne. You sit down, chomp a mouthful, then another mouthful. The flavours explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in. It’s enough to make […]
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Whenever we sell a product or service, we forget an important question. The question: Why did you buy? So why is this question so very important? Why we buy is important for several reasons: 1) It validates the purchase decision 2) It gives you an understanding into the trigger 3) You can manage expectations better […]
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You’ve probably never heard of Grant Elliot. But on the night of March 24, 2015, over 1 billion viewers paid close attention as he hit the winning shot in the semi final of the World Cricket Tournament. But what of the players that came before him? What about their contributions? Doesn’t every player and contribution […]
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In Tokyo, under the Ginza railway station, there is a famous restaurant run by Jiro. The spotlight is obviously on Jiro, because of his Michelin-star status. Among all the restaurants in the world, few restaurants get the privilege of getting an extremely high rating in the food industry. And in this unassuming 10 seats restaurant, […]
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