Why Clients Buy—And Why They Don't
Getting things done isn’t as easy as it looks. So what gets in our way when we run our small businesses? Do we simply run out of ideas? The Three Month Vacation Podcast examines how to get out of your own way and get your online? Or offline business working smoothly. The key to getting […]
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You know Dasher and Dancer And Prancer and Vixen, Comet and Cupid And Donner and Blitzen. But do you recall… The most famous reindeer of all? Sure, we’re talking about Rudolph And notice how they talk about the “red nose” as Rudolph’s “problem”. And how that enabled Santa to use Rudolph as a guide to […]
[Continue reading...]When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it’s not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about […]
[Continue reading...]So you’re new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you’re in online marketing, health and fitness, or just about any small business, it’s been. Or has it? Why would customers continue to seek you out even if you’re seemingly […]
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In 2000, I just moved to New Zealand. I didn’t know a soul in Auckland. I hadn’t even been to New Zealand before. And to top it off, I ditched my cartooning career to get into marketing. Getting work wasn’t easy Who would trust an ex-cartoonist to do their marketing? Was I even able to […]
[Continue reading...]What’s the secret to getting results? Amazingly it’s not some online marketing trick or strategy. It’s just plain old follow up. But how do you follow up? And how can you have a marketing strategy—especially for your small business? In this episode of the Three Month Vacation from Psychotactics, you learn exactly how to follow […]
[Continue reading...]The bikini concept or bikini principle works on a simple idea. That by giving away 90% of the concept, and keeping 10%, the attraction factor is just as strong, if not twice as strong. And yes, what the bikini didn’t reveal, was the part the audience most want, and was the part they were willing […]
[Continue reading...]When you’re a small business, you have what seems like a terrible choice: tactics or strategy. But do you really have to choose? How do online or offline strategies differ from tactics? Can you get by on marketing tactics alone? There is a difference and this podcast shows you how to not just tell the […]
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Gravity. It’s working against me. Gravity. It’s trying to bring me down. Twice as much ain’t twice as good. And can’t sustain like one half could. It’s wanting more than brings you to your knees. (This is a song by John Mayer) Exactly. Gravity is a pain. It also happens to be a boon. If […]
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I don’t mow the lawns. I outsource it. I don’t do my accounts. It’s what keeps my accountant in business. I bake my own bread, cook my own food, but at least half of the time it’s all outsourced. In fact, when I think about it, a good chunk of my life is outsourced. I don’t build my […]
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