Why Clients Buy—And Why They Don't
How Do We Create A Business Plan? It’s not enough to want to have passive income. You want to create magic, and to create that magic you need the help of the three-prong system when designing your business plan. Businesses such as Harley Davidson, football, cricket, and of course, big organisations have the three […]
[Continue reading...]
For most of us life is about work, work and more work. And no matter whether you have a small business, are in the online marketing space or in consulting, you feel rushed and hassled. This podcast is about how to slow down using the three concepts of “meditation, relaxation and vacation”. Right click and […]
[Continue reading...]How To “Actually” Finish Writing A Book Most of us would, at some point, want to write a book. It seem logical, doesn’t it? A book is a pretty cool achievement. It opens doors. It’s a marketing tool that boosts your credibility. It helps you to empower your clients–even expand your market. What I found, […]
[Continue reading...]Clients can be great? Or monsters!And once you have a client who’s a monster, it’s easy to blame them for all the issues. Often, the problem lies with us. We don’t put things in place, in advance, and then get into all sorts of trouble. Right click and ‘save as’ to download Clients That Drive […]
[Continue reading...]Whether you run an online or offline business, there’s a point where the business will take control of you. And then it doesn’t let go. All those marketing strategies and “four-hour workweek” formulas are totally useless. So what works? And why does it work? Here are three core steps that will get you out of […]
[Continue reading...]Getting things done isn’t as easy as it looks. So what gets in our way when we run our small businesses? Do we simply run out of ideas? The Three Month Vacation Podcast examines how to get out of your own way and get your online? Or offline business working smoothly. The key to getting […]
[Continue reading...]
You know Dasher and Dancer And Prancer and Vixen, Comet and Cupid And Donner and Blitzen. But do you recall… The most famous reindeer of all? Sure, we’re talking about Rudolph And notice how they talk about the “red nose” as Rudolph’s “problem”. And how that enabled Santa to use Rudolph as a guide to […]
[Continue reading...]When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it’s not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about […]
[Continue reading...]So you’re new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you’re in online marketing, health and fitness, or just about any small business, it’s been. Or has it? Why would customers continue to seek you out even if you’re seemingly […]
[Continue reading...]
In 2000, I just moved to New Zealand. I didn’t know a soul in Auckland. I hadn’t even been to New Zealand before. And to top it off, I ditched my cartooning career to get into marketing. Getting work wasn’t easy Who would trust an ex-cartoonist to do their marketing? Was I even able to […]
[Continue reading...]
