Why Clients Buy—And Why They Don't
What’s the secret to getting results? Amazingly it’s not some online marketing trick or strategy. It’s just plain old follow up. But how do you follow up? And how can you have a marketing strategy—especially for your small business? In this episode of the Three Month Vacation from Psychotactics, you learn exactly how to follow […]
[Continue reading...]The bikini concept or bikini principle works on a simple idea. That by giving away 90% of the concept, and keeping 10%, the attraction factor is just as strong, if not twice as strong. And yes, what the bikini didn’t reveal, was the part the audience most want, and was the part they were willing […]
[Continue reading...]When you’re a small business, you have what seems like a terrible choice: tactics or strategy. But do you really have to choose? How do online or offline strategies differ from tactics? Can you get by on marketing tactics alone? There is a difference and this podcast shows you how to not just tell the […]
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Gravity. It’s working against me. Gravity. It’s trying to bring me down. Twice as much ain’t twice as good. And can’t sustain like one half could. It’s wanting more than brings you to your knees. (This is a song by John Mayer) Exactly. Gravity is a pain. It also happens to be a boon. If […]
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I don’t mow the lawns. I outsource it. I don’t do my accounts. It’s what keeps my accountant in business. I bake my own bread, cook my own food, but at least half of the time it’s all outsourced. In fact, when I think about it, a good chunk of my life is outsourced. I don’t build my […]
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On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]
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I own a sieve. It’s called my brain. I distinctly remember listening, then reading a book and then months later I listened to it once again. And I couldn’t remember almost 90% of what I’d read and, mind you, listened to, earlier. With such a terrible memory, it does cross my mind that I should […]
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I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. […]
[Continue reading...]We all know this to be true when it comes to bad habits. We open the fridge knowing that a Coke is doused in sugar. But once the fridge is open, the trap is sprung. We can’t help but reach for the can, pour that liquid sugar down our throats and then feel good—and […]
[Continue reading...]Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. […]
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