Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. […]
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Psychotactics Blog
The 6 Most Important Lessons In Marketing
1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]
[Continue reading...]The Power of Enough and the Tuna Sandwich
More. More. More. We seem to live in a an world that’s never satisfied… But there’s also something called “enough”. On this day, you may want to listen and read about “enough” and how the “tuna sandwich” plays a role. What’s your tuna sandwich going to look like? It’s definitely a question worth answering. And… If you’re on […]
[Continue reading...]Let’s Just Get To The Bottom Of This Hill, Mr.Frodo
Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]
[Continue reading...]The Power of Enough—And Why It’s Critical To Your Sanity
How much is enough? And where do you stop? It’s easy to get all wrapped up in this whole concept of passive income and how smart it seems.
Yet, you can work yourself crazy if you’re not careful. You can work too much, do too much? but even vacation too much.
[Continue reading...]Announcing: “Three-Month Vacation” Podcast–Now Live!
Two weeks ago, you signed up to be among the first to receive notification of the “Three-Month Vacation” podcast. And I, in turn, set out to create something quite magical. It’s a podcast that’s so thoughtfully put together, that you’re instantly going to see the difference between just “another” information podcast and the “Three Month Vacation”. Each episode of 15 […]
[Continue reading...]Positioning: The Difference Between Painkillers and Vitamins
Think about your transaction with Starbucks. You’d think we go there for a coffee, right? But a coffee could be considered a vitamin-kind of business You know how vitamins work, right? You are told to take your vitamins. But you can’t always see the results of all of that pill popping. And you can’t even […]
[Continue reading...]How A Magic Moment Encourages Prospects To Become Clients
The first time I converted prospects to clients, I had no clue what I was doing. I decided to give a one-hour speech and managed to get about 20 people into the room. At the end of the hour, my goal was to sign up at least a few of those people to come to […]
[Continue reading...]Is The Four-Hour Work Week A Waste Of Time?
There’s a difference between the “four-hour workweek” and magic. You can create revenue in a short week. You can’t create magic. Magic is what we all want to create with our work. Most of us love our work.
[Continue reading...]Why Thought Is Mostly A Waste of Time
What’s your definition of a thought leader? No, don’t think about it. You know the answer already. It’s not some thinker. Instead it’s someone who does stuff. That’s how you become a thought-leader. You actually do things. And there’s proof that thought is a waste of time What’s 5 x 6. Ok, so we know it’s 30. […]
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