You know the drill for testimonials, don’t you? You do a great job, you ask for a testimonial. And the client writes up a glowing review of your product or service. But have you ever considered asking for a testimonial in advance? Not just in advance, but way, way, way in advance. So much in […]
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Psychotactics Blog
Win a copy of the Info-Products Course (Currently worth $1,349)
Anyone can put an info-product together. All you have to do is create a sort of sandwich. First, the opening slice. Add a whole bunch of information in the middle. Then put on the next slice. And you have it–an information product! But do you know what makes an info-product, outstanding? An outstanding information product has one […]
[Continue reading...]Why Higher Prices Get More Attention Than Lower Prices
Let’s say for a moment your name is Richard. And as Richard you’ve developed some great beach tennis bats. And, let’s just say the bats are really something. You’ve spent a good year or two getting it up to your standards. And now you have just one problem: Your sticker price is too cheap. Cheap? […]
[Continue reading...]Why “Outstanding” Books (Or E-Books) Are So Hard To Write
In 2002, I wrote my first book. It was just 16 pages long. I didn’t know back then, but I was lucky. You see, I was just a cartoonist and didn’t know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit […]
[Continue reading...]Is Your Packaging Hurting Your Sales?
Elston. Does the name Elston ring a bell? Probably not, huh? That’s because of something that happened in 1933. You see, Elston was a quiet little town in Queensland, Australia. Sure it had a few shops, and a slightly worn down hotel, but there wasn’t much that would get anyone’s attention. Of course this didn’t […]
[Continue reading...]Why You Should Avoid Catering Your Presentation To A Specific Audience
I once stood up before a bunch of insurance company sales people. My brief was simple: I was supposed to get them to understand why customers buy and why they don’t. In other words, I could have simply done my presentation on The Brain Audit, and be done with it. But no, I wanted to […]
[Continue reading...]Announcing: The Cartooning Course: Registrations Open!
Yes, it’s that time of the year again. The registration for the DaVinci Cartoon Course begins! The proof, they say, is in the pudding And this pudding (the Da Vinci Course) has been proven to be amazing to turn anyone, yes anyone, into a solid cartoonist. For the past 4 years, the Cartooning Course has been […]
[Continue reading...]How To Minimise Damage Control When Your Website Blows Up
The guy who fixed my car had a weird habit. If he’d promise to deliver my car on Friday, he’d call on Wednesday and give me a status report. The car still wasn’t ready, but I knew right there on Wednesday about the status of the repair job. So why did this repair guy use […]
[Continue reading...]Announcing! How To Make A Boring Info-Product, Interesting
Boring books. Boring presentations. Boring videos. Boring audio. What makes things boring? And how can you avoid being stuck in the middle of me-too, boring, boring? Here are the three free reports (more details when you click the link) Report 1: How to Name Your Info-Products Report 2: The Irresistible Report: How Do Your […]
[Continue reading...]Why Rituals Improve Customer Retention Rate
How do you do 100,000 steps a week? The short answer: With a lot of difficulty. But seriously, 100,000 steps a week is a whopping 14,000 steps a day. And to get motivated to do something like that is close to impossible, right? Yes it is, unless you have a ritual. So what is a […]
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