You probably don’t like snake oil gurus. They pad their products with fluff, promise you the earth and don’t deliver. And yet, the next time someone says: I’ll show you how to convert thousands of people to your blog without doing more work—boof, you’re in. So why do snake oil gurus work, when your business […]
[Continue reading...]
Psychotactics Blog
Why You Need To Treat “Amazing” Marketing Strategies With A Little Caution
There’s an episode on the TV comedy series, “Everybody Loves Raymond” and it involves a recipe. It goes like this… The daughter in law wants a recipe. The mother in law is keen to show that’s she no Scrooge and offers to give the recipe. There’s just one thing missing—yup, the secret ingredient that makes the […]
[Continue reading...]Sidestepping: Why Testimonials That Stay On Point May Be Boring
When you think about testimonials about a product or service, you think the client should talk about the product or service, right? Wrong—well, not entirely wrong, but not quite entirely right either. When a client reads a testimonial, sure they want to know about your product or service. But they also want to know […]
[Continue reading...]3 Reasons Why Projects Fail
Imagine you have 20 days left. In those 20 days, you have to write about 300 pages of notes for a course. Will you make it? The answer may seem slightly ridiculous, right? Having to write about 15 pages of content a day is hard enough without having to do everything else in your life. […]
[Continue reading...]Why “Flipping” Testimonials Helps Increase Sales
You’ve had the feeling of walking past a shop that’s suddenly closed down, right? You know there was this shop, and you know they sold something, but now that it’s gone you’re suddenly noticing it. The same concept applies to testimonials—when they disappear. You’ve seen the Psychotactics newsletter, haven’t you? And you’ve seen how we […]
[Continue reading...]How To Use “Dummy Testimonials” To Design Your Next Product/Service
You know the drill for testimonials, don’t you? You do a great job, you ask for a testimonial. And the client writes up a glowing review of your product or service. But have you ever considered asking for a testimonial in advance? Not just in advance, but way, way, way in advance. So much in […]
[Continue reading...]Win a copy of the Info-Products Course (Currently worth $1,349)
Anyone can put an info-product together. All you have to do is create a sort of sandwich. First, the opening slice. Add a whole bunch of information in the middle. Then put on the next slice. And you have it–an information product! But do you know what makes an info-product, outstanding? An outstanding information product has one […]
[Continue reading...]Why Higher Prices Get More Attention Than Lower Prices
Let’s say for a moment your name is Richard. And as Richard you’ve developed some great beach tennis bats. And, let’s just say the bats are really something. You’ve spent a good year or two getting it up to your standards. And now you have just one problem: Your sticker price is too cheap. Cheap? […]
[Continue reading...]Why “Outstanding” Books (Or E-Books) Are So Hard To Write
In 2002, I wrote my first book. It was just 16 pages long. I didn’t know back then, but I was lucky. You see, I was just a cartoonist and didn’t know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit […]
[Continue reading...]Is Your Packaging Hurting Your Sales?
Elston. Does the name Elston ring a bell? Probably not, huh? That’s because of something that happened in 1933. You see, Elston was a quiet little town in Queensland, Australia. Sure it had a few shops, and a slightly worn down hotel, but there wasn’t much that would get anyone’s attention. Of course this didn’t […]
[Continue reading...]
