I once stood up before a bunch of insurance company sales people. My brief was simple: I was supposed to get them to understand why customers buy and why they don’t. In other words, I could have simply done my presentation on The Brain Audit, and be done with it. But no, I wanted to […]
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Psychotactics Blog
Announcing: The Cartooning Course: Registrations Open!
Yes, it’s that time of the year again. The registration for the DaVinci Cartoon Course begins! The proof, they say, is in the pudding And this pudding (the Da Vinci Course) has been proven to be amazing to turn anyone, yes anyone, into a solid cartoonist. For the past 4 years, the Cartooning Course has been […]
[Continue reading...]How To Minimise Damage Control When Your Website Blows Up
The guy who fixed my car had a weird habit. If he’d promise to deliver my car on Friday, he’d call on Wednesday and give me a status report. The car still wasn’t ready, but I knew right there on Wednesday about the status of the repair job. So why did this repair guy use […]
[Continue reading...]Announcing! How To Make A Boring Info-Product, Interesting
Boring books. Boring presentations. Boring videos. Boring audio. What makes things boring? And how can you avoid being stuck in the middle of me-too, boring, boring? Here are the three free reports (more details when you click the link) Report 1: How to Name Your Info-Products Report 2: The Irresistible Report: How Do Your […]
[Continue reading...]Why Rituals Improve Customer Retention Rate
How do you do 100,000 steps a week? The short answer: With a lot of difficulty. But seriously, 100,000 steps a week is a whopping 14,000 steps a day. And to get motivated to do something like that is close to impossible, right? Yes it is, unless you have a ritual. So what is a […]
[Continue reading...]Announcing: How to get $75 worth of Info-Products Goodies (Absolutely Free!)
As you probably know, we’re having a live Info-Products workshop in Vancouver, Canada in September. And it’s not, not, not, not, not a seminar. It’s not blah, blah. In fact, you actually make mistakes, you work on learning how to “create a non-boring info-product”. But we can talk about the live workshop and the home […]
[Continue reading...]Want To Raise Prices? How To Best Communicate With Existing Customers On Price Increases
Remember when you were 10 years old and it was almost time for bed? At the moment it was bed o’clock one of your parents would snatch you up without warning and march you straight to bed, right? Of course not Parents aren’t silly. Even when they know that bedtime is at the same hour […]
[Continue reading...]Why Failure Is Just A Pre-Sell For Success
Think of a band that has released 18 number one albums, 18 number one singles and has sold between 150 million-300 million albums and are now in the Rock and Roll Hall of Fame. A band called “Queen”. A band that only gained international success with their third album. Third? Whatever happened to the first […]
[Continue reading...]How To Quickly Get Customers To Consume Your Report (And Come Back For More)
Ever watched a marathon on TV? Yup, I thought so. It’s painful watching while all those folks make their way through the bay, over the bridge and finally to their destination. Instead it’s much easier to watch the 100 metre sprint. It starts, and they’re off. And then nine second later, there’s a finish line in sight. […]
[Continue reading...]Four Ways To Guarantee The Attention of Strategic Alliances
It must have been the year 2000. I was just starting out in marketing and this well-known speaker/author, Brian Tracy was visiting Auckland. There I was, just one face in about 300 at that event. But I had an advantage. I’d bought a ton of Brian’s stuff–his CDs, cassettes (yes, cassettes) and books. And there […]
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