As you probably know, we’re having a live Info-Products workshop in Vancouver, Canada in September. And it’s not, not, not, not, not a seminar. It’s not blah, blah. In fact, you actually make mistakes, you work on learning how to “create a non-boring info-product”. But we can talk about the live workshop and the home […]
[Continue reading...]
Psychotactics Blog
Want To Raise Prices? How To Best Communicate With Existing Customers On Price Increases
Remember when you were 10 years old and it was almost time for bed? At the moment it was bed o’clock one of your parents would snatch you up without warning and march you straight to bed, right? Of course not Parents aren’t silly. Even when they know that bedtime is at the same hour […]
[Continue reading...]Why Failure Is Just A Pre-Sell For Success
Think of a band that has released 18 number one albums, 18 number one singles and has sold between 150 million-300 million albums and are now in the Rock and Roll Hall of Fame. A band called “Queen”. A band that only gained international success with their third album. Third? Whatever happened to the first […]
[Continue reading...]How To Quickly Get Customers To Consume Your Report (And Come Back For More)
Ever watched a marathon on TV? Yup, I thought so. It’s painful watching while all those folks make their way through the bay, over the bridge and finally to their destination. Instead it’s much easier to watch the 100 metre sprint. It starts, and they’re off. And then nine second later, there’s a finish line in sight. […]
[Continue reading...]Four Ways To Guarantee The Attention of Strategic Alliances
It must have been the year 2000. I was just starting out in marketing and this well-known speaker/author, Brian Tracy was visiting Auckland. There I was, just one face in about 300 at that event. But I had an advantage. I’d bought a ton of Brian’s stuff–his CDs, cassettes (yes, cassettes) and books. And there […]
[Continue reading...]Why A Different Name Can Increase Your Product Price By 1000%
Is a sum of $229 expensive? It really depends, doesn’t it? What’s the $229 for? Is it for a book? A half day event? A workshop? An online workshop? A course? A set of 8 DVDs? What always matters isn’t the content itself, but the packaging So, for instance, let’s say you took a book […]
[Continue reading...]Why Webinars Are Not Enough (The Power Of A Live Workshop)
A live workshop has four walls. That may not seem impressive to most of us, but it makes a world of a difference both for you and your client. For a client to get to those four walls, she has to shower, dress and travel some distance (often large distances) to be present. She also […]
[Continue reading...]Overcoming Overwhelm—The Power of The Stop Doing List?
One of the things that most people tend to do at the end of the year, is create a list for what they will do in the New Year. Hoping that the list will lead to then overcoming the overwhelm bug next year. My wife Renuka and I do something similar in November or December. […]
[Continue reading...]Pre-Sell Free Bonus: Why Sales Pages Aren’t The Answer To Selling
(This offer has expired. You can still get goodies on pre-sell here). The worst way to sell a product is to just create a sales page. Really? Yes, really. Most marketers will tell you that all you really need is a salespage. And they’ll also tell you that you need some amazingcopywriting. And while all […]
[Continue reading...]Why We Struggle To Write Articles: The Myth Of Unique Content
Have you heard the song “New York, New York”? It’s a song made popular by Elvis Presley, right? Of course not. You probably heard the Frank Sinatra version of it. But what if Elvis sang the same song? Or maybe Lady Gaga? Would the audience avoid listening to the song, just because it has the […]
[Continue reading...]
