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Psychotactics Blog

Why Stories Are Great For Sales Copy

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Great Sales Copy

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]

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Next Selling Article: Is Your Packaging Hurting Your Sales?
Next Step: Read actionable articles on selling.

Why You Should Commit 30 Minutes To Daily Learning (Without Fail)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Write A Book Workshop

I own a sieve. It’s called my brain. I distinctly remember listening, then reading a book and then months later I listened to it once again. And I couldn’t remember almost 90% of what I’d read and, mind you, listened to, earlier. With such a terrible memory, it does cross my mind that I should […]

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Next Human Nature Article: The Blech System of Pattern Recognition
Next Step: Read actionable articles on human nature.

Why Focusing on ‘One Concept’ Helps Create Powerful InfoProducts

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Focusing on "One Concept" Helps Create Powerful InfoProducts

I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. […]

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Next Info Products Article: The 6 Most Important Lessons In Marketing
Next Step: Read actionable articles on info products.

Why Some People Achieve Creativity Highs—And Others Don’t

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

  We all know this to be true when it comes to bad habits. We open the fridge knowing that a Coke is doused in sugar. But once the fridge is open, the trap is sprung. We can’t help but reach for the can, pour that liquid sugar down our throats and then feel good—and […]

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Next Psychological Marketing Article: The 6 Most Important Lessons In Marketing
Next Step: Read actionable articles on psychological marketing.

The Blech System of Pattern Recognition

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

  Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. […]

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Next Article Writing Article: The Article Writing Course: Why Bother Reading This Prospectus?
Next Step: Read actionable articles on article writing.

The 6 Most Important Lessons In Marketing

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The 6 Most Important Lessons In Marketing

1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]

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Next Marketing Strategy Article: Let’s Just Get To The Bottom Of This Hill, Mr.Frodo
Next Step: Read actionable articles on marketing strategy.

The Power of Enough and the Tuna Sandwich

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Power of Enough

More. More. More. We seem to live in a an world that’s never satisfied… But there’s also something called “enough”. On this day, you may want to listen and read about “enough” and how the “tuna sandwich” plays a role. What’s your tuna sandwich going to look like? It’s definitely a question worth answering. And… If you’re on […]

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Next Three Month Vacation Article: Announcing: “Three-Month Vacation” Podcast–Now Live!
Next Step: Read actionable articles on three month vacation.

Let’s Just Get To The Bottom Of This Hill, Mr.Frodo

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

working smarter on your business

Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]

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Next Psychological Marketing Article: The Power of Enough—And Why It’s Critical To Your Sanity
Next Step: Read actionable articles on psychological marketing.

The Power of Enough—And Why It’s Critical To Your Sanity

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

How much is enough? And where do you stop? It’s easy to get all wrapped up in this whole concept of passive income and how smart it seems.

Yet, you can work yourself crazy if you’re not careful. You can work too much, do too much? but even vacation too much.

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Next Psychological Marketing Article: Sidestepping: Why Testimonials That Stay On Point May Be Boring
Next Step: Read actionable articles on psychological marketing.

Announcing: “Three-Month Vacation” Podcast–Now Live!

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Two weeks ago, you signed up to be among the first to receive notification of the “Three-Month Vacation” podcast. And I, in turn, set out to create something quite magical. It’s a podcast that’s so thoughtfully put together, that you’re instantly going to see the difference between just “another” information podcast and the “Three Month Vacation”. Each episode of 15 […]

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Next Step: Read actionable articles on three month vacation.
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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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      ▼
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      • Brain Audit
      • Under $50
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    • Membership
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    • Online Courses
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