In 333BC, Darius, the ruler of Persia was sure of his victory on the battlefield. After all, his soldiers outnumbered Alexander the Great’s army by 2:1. And yet, Alexander used an unusual ploy. Instead of the usual strategy of both armies battling it out, he decided to just go after Darius. That single-minded command caused […]
[Continue reading...]
Psychotactics Blog
Announcing: The Pre-Sell of the Pre-Sell Book (Available at an early bird price!)
(This offer has expired. Have a look at the current pre-sell offer here.) ________________________________________ It’s here! The pre-sell of the the pre-sell book. What’s that supposed to mean? Well, the book isn’t ready yet. It’s work in progress. There are pages to be written, cartoons to be drawn, audio to be recorded and tons of little things to be finished before […]
[Continue reading...]How To Stop Your Left Brain From Thinking
Do you know how you freeze when you see the tool bar on a program like Photoshop? Do you know how you’d feel if you were thrown into a cockpit and asked to fly a plane? Yes, you did know how you felt, the first time you were asked to drive a car. It’s your […]
[Continue reading...]Why Marketing In 2020 is like being in 1920
In 1920, marketing was a chore. People were separated by vast distances. To get any sort of message across was a royal pain. And this is what 2020 looks like as well. There’s Facebook, Instagram, Twitter, Glitter, Mitter and a million methods that are distracting you–and your customer. And with every month that passes, the […]
[Continue reading...]The Core Difference Between Winners and Losers
There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their parents, their […]
[Continue reading...]Why We End Up With Skimpy Articles (When Trying To Avoid Article Bloat)
If you’ve watched an artist at work, you’ll notice a moment when the artist twitches. The twitch comes from a dilemma: Should you add a few touches to the painting? Or leave well enough alone? And most people don’t leave well enough alone and ruin their work. Of course, once you’ve mucked up a few […]
[Continue reading...]When To Re-Run Articles (And Salesletters) To Your Email List
Have you seen the “Daily Show” hosted by Jon Stewart. Every year, like any sensible person, Jon takes a break. But the “Daily Show” goes on. All the producers do is run some of the best of the “Daily Show” while John lounges on a beach somewhere. You too need a “beach” scenario for your […]
[Continue reading...]How To Isolate the Biggest Problem Of The Client (Without Driving Yourself Crazy)
Ever tried to soothe a very young child when he’s crying? You cuddle him, give him something to eat, something to drink. But the bawling is driving you crazy. And so you give him some of his favourite toys, some keys—and maybe in a moment of madness, a set of drums. You’ve calmed down the […]
[Continue reading...]How Do You Know If Your Outline Has The Humpty-Dumpty Syndrome?
Take one glass and put it on your dining table Put another glass into that glass, so it stacks up. Then another. And keep adding glasses. So when did you stop? You stopped, didn’t you? And for good reason too. At some point those glasses looked very much like they were going to do a Humpty-Dumpty […]
[Continue reading...]Why A Timer Is Your Best Friend (When Writing Articles)
Imagine you have to go away for a week on vacation Suddenly something intensely interesting happens with your planning. You have no time to waste. Facebook, Twitter and all other idiotic distractions never show up on your screen. TV watching becomes a luxury. Every moment of your day is focused on clearing your schedule so that your vacation is […]
[Continue reading...]
