It must have been the year 2000. I was just starting out in marketing and this well-known speaker/author, Brian Tracy was visiting Auckland. There I was, just one face in about 300 at that event. But I had an advantage. I’d bought a ton of Brian’s stuff–his CDs, cassettes (yes, cassettes) and books. And there […]
[Continue reading...]
Psychotactics Blog
Why A Different Name Can Increase Your Product Price By 1000%
Is a sum of $229 expensive? It really depends, doesn’t it? What’s the $229 for? Is it for a book? A half day event? A workshop? An online workshop? A course? A set of 8 DVDs? What always matters isn’t the content itself, but the packaging So, for instance, let’s say you took a book […]
[Continue reading...]Why Webinars Are Not Enough (The Power Of A Live Workshop)
A live workshop has four walls. That may not seem impressive to most of us, but it makes a world of a difference both for you and your client. For a client to get to those four walls, she has to shower, dress and travel some distance (often large distances) to be present. She also […]
[Continue reading...]Overcoming Overwhelm—The Power of The Stop Doing List?
One of the things that most people tend to do at the end of the year, is create a list for what they will do in the New Year. Hoping that the list will lead to then overcoming the overwhelm bug next year. My wife Renuka and I do something similar in November or December. […]
[Continue reading...]Pre-Sell Free Bonus: Why Sales Pages Aren’t The Answer To Selling
(This offer has expired. You can still get goodies on pre-sell here). The worst way to sell a product is to just create a sales page. Really? Yes, really. Most marketers will tell you that all you really need is a salespage. And they’ll also tell you that you need some amazingcopywriting. And while all […]
[Continue reading...]Why We Struggle To Write Articles: The Myth Of Unique Content
Have you heard the song “New York, New York”? It’s a song made popular by Elvis Presley, right? Of course not. You probably heard the Frank Sinatra version of it. But what if Elvis sang the same song? Or maybe Lady Gaga? Would the audience avoid listening to the song, just because it has the […]
[Continue reading...]Why I Blah-Blah Less At Workshops (And Presentations)
I was a big fan of blah-blah. A fan of a squillion slides. What I wasn’t, was a big fan of the workshop break times. My wife, Renuka, ensured that I became one. At first, I’d give breaks, but they often weren’t breaks I’d see the world through my eyes: that is, folks wanting to […]
[Continue reading...]Free! A Massive 46-Page Excerpt of the Pre-sell Course
(This bonus has expired. However you can get the lastest pre-sell bonus here) In a small-business owner’s life, there’s a fence. And one side of the fence is about hype, heavy-handedness, push and shove. The other side is about low-key, low-pressure and low-stress. And even with this low-key method, you’re able to sell your product […]
[Continue reading...]Why Cannibalising Your Info-Products Is A Sound Business Strategy
Remember Photoshop Version 3.0? I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user. But […]
[Continue reading...]How To Make Learning Stick
My niece, Marsha, she’s just nine years old I don’t know if you remember what it was to be nine, but you sure do remember homework, don’t you? There’s mathematics, comprehension, geography, spellings and a ton of other stuff. At times, when I’m mentoring Marsha, I can see her brains fry. The well of […]
[Continue reading...]
