In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. A group? Why would you want to go with a group? Have you ever tried to see a movie with a group? Everyone wants to go their own way, and you end […]
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Psychotactics Blog
Announcing: How To Create Black Belt Presentations
I am resending this email in case you missed it on Tuesday For the past year (and a bit) I’ve been working on an incredibly interesting project. It’s a series of books on Presentations. So notice one thing: It’s not a single book. It’s a series. Three whole books. Three whole audio-books as well. Announcing: […]
[Continue reading...]Announcing: How To Create Black Belt Presentations
For the past year (and a bit) I’ve been working on a incredibly interesting project. It’s a series of books on Presentations. So notice one thing: It’s not a single book. It’s a series. Three whole books. Three whole audio-books as well. Announcing: How To Create Black Belt Presentations And now the books and audio […]
[Continue reading...]How To Get Rid of Tyre-Kickers
Often in your business, you’ll get a call or an email for a quote. Or potential customers will want to meet you. And you have to drive half way across the city to get to the meeting. You get your quote across. And then silence. Nothing ever happens. Because the so-called clients weren’t overly interested […]
[Continue reading...]Three Core Elements To Successfully Launch A Product Or Service
In the year 2010, Apple Inc, released a product. “This product is doomed to fail”, said a lot of the experts. After all the type of product had been introduced time and time again, and had never ever succeeded. That product was a tablet device, which we now know as an iPad. And yet the […]
[Continue reading...]Why It’s Silly Not To Announce A Price Rise
Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]
[Continue reading...]How Segues Reduce Friction in Sales
Imagine you’re a roadroller. And there’s a bit of a bump in the road. In fact, lots of bumps in the roads. As you rumble across the bumps, you’ve got this smug look on your face. Because you’re pretty darned sure that the bumps have been smoothened, as you went over them. Now if you’re […]
[Continue reading...]How To Set Your Speaking Fees
If you’re Jim Collins, it’s $50,000 per hour. If you’re Bill Clinton, it’s closer to $100,000 per hour. If you’re a best-selling author it’s $20,000 per hour. If you’re an average author it’s $5000-12,000 per hour. If you’re not that well known it’s still $2000-5000. And there’s everything below that fee. The question does arise: […]
[Continue reading...]Why Merging Attraction and Conversion Causes A Mish-Mash
Your marketing strategy. Your advertising campaign. Your website landing page. They’ll all fail. Not miserably. But enough to make you wonder why you’re not converting as well as you should. And there’s a reason why enough customers aren’t buying You’re missing out the distinct gap between attraction and conversion. The gap gives the customer a […]
[Continue reading...]Why Credibility Doesn’t Matter In Your Marketing Strategy
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services, even when you haven’t created any credibility for yourself. If you’re just starting up a project; about to sell an untested product or service; or simply […]
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