If you learned to ride a bicycle, there’s a pretty good chance you fell. And fell down a lot. I sure did. What’s worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face […]
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Psychotactics Blog
How To Make Sure You Get Paid On Time
When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid your $5000 bill on the way out. And yet, when it comes to collecting money in your own business, you’re running up against a big, bad wall. So how do you get paid […]
[Continue reading...]How To Get An Audience Back Into The Room
If you’re conducting a workshop anytime soon, you’re going to have one big problem on your hand. The moment you open the doors and let your audience out for a coffee/lunch break, you’ll have a hard time getting them back. And then you become a sheep-dog, having to herd the sheep back into the pen. […]
[Continue reading...]How To Make A ‘One-Wave’ Presentation
Your brain is like a surfer on the waves. When the surfer sees a big wave coming, he rides that wave. And then he zigs and zags to keep his balance, as the wave rushes madly to shore. But right after the ‘surfer’s wave’ is another wave. And another. And dozens of others. But the […]
[Continue reading...]Should You Take Questions At The End of Your Presentation?
If you’ve been to a presentation, you’ll find that part of the presenter’s agenda is to take questions at the end. Which means you make your presentation, and then you call for questions—just in case someone needs something clarified or in case your presentation has raised some questions. But do you have to take questions? […]
[Continue reading...]How The Wrong Example Alienates Your Audience
Examples have a singular goal: They help the reader understand a concept. But could the wrong example actually alienate an audience? And how would you know which kind of example would alienate you? Let’s look at a simple example of a ‘rocking chair.’ So if were to talk about a ‘rocking chair’, for instance, you’d […]
[Continue reading...]Why “WHAT” Is A Good Starting Point For Most Article Outlines
In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]
[Continue reading...]How To Get Maximum Impact From Your Speaking Engagements
Have you ever seen a rock concert where the singer holds out the microphone in the middle of a song. And not surprisingly the audience sings the lyrics of the songs, while swaying madly to the music. Your audience should be so adoring, eh? Well, if you can’t exactly be a rock star to your […]
[Continue reading...]How To Avoid Getting Caught Off Guard When Training
If you’re a trainer, there’s one scenario that’s almost impossible to avoid. It’s the scenario where you see a hand going up. The participant is about to ask a question. And there’s nothing wrong with the question, except that it’s out of left field. The participant is asking: How do I blazaboo the configulation spectroconfiture […]
[Continue reading...]How Attacking the “Problem” Is The Problem (And Why Structure Helps)
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
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