Phil doesn’t really care about American Express. Why should he care? I mean it’s just a credit card after all. Sure it’s got a few benefits and features and stuff that other credit cards don’t have, but that’s not enough to make Phil yodel about American Express. Yet recently, Phil’s been yodelling Suddenly, Phil’s become […]
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Psychotactics Blog
How To Duplicate Ebay’s Stickiness Factor In Your Small Business
It must have been 6:58 pm on Thursday, June 10, 1999. Without warning, Ebay’s site went down. But no one at Ebay broke into a sweat. Back in 1999, Ebay had been down on May 5 (for five hours), on May 20 (for seven hours). And on June 9, after Ebay’s site redesign, the server […]
[Continue reading...]Why Santa’s Marketing Works Better Than Yours!
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time. If […]
[Continue reading...]An Exercise in Branding: Santa’s Website
Been to Santa’s website recently? Before you decide to go clickety, click — Santa doesn’t have a website. You knew that didn’t you? But what if Santa came to you and said, “Hey, I’d like to create a website. Can you help me? So let’s go about creating a brand for ol’ chubster You’d have […]
[Continue reading...]What Kids in Third Grade Know Instinctively
Expertise is a matter of perspective. It cannot be based in years. It cannot be based on experience. It can only be based on perception. To the second grader at school, the third grader is an expert Simply because the kid in the third grade knows more stuff than the second grade kid knows. Having […]
[Continue reading...]Why Napoleon Hill’s Mastermind Concept Fails Time And Time Again
In the year 1937, Napoleon Hill wrote a book.The name of the book?: Think and Grow Rich. That book skyrocketed in sales and to date has sold over 30 million copies (not to speak of gazillions of copies of PDFs floating around the Internet). And it was in that book that Napoleon Hill underlines the […]
[Continue reading...]How Personalisation Creates Instant Attraction
Imagine a 200-pound man, with an overgrown moustache turning up for a speaking engagement in a pink suit, pink shirt, pink tie, pink socks, pink shoes. And holding up a pink coloured folder for good measure. Do you think this guy stood out or fit in? When this ‘pink man’ stood in front of the […]
[Continue reading...]Why Brand Names Mean Little — And Why Personality Matters More
Do brand names really matter? Are they the first thing you put together when starting a business? You’d think so, right? But in fact, brand names mean little when you’re starting out. Huh? That’s got to be crazy advice, right? The truth is no one really cares about your brand name. You may not believe […]
[Continue reading...]Last Day: Special Offer Worth Over $500 With Premium Membership
Here’s something for you that could get you bonuses worth over $500 right away! When you join 5000bc on the 10th, 11th, 12th or 13th Nov., you’ll get six bonus interviews and transcripts including ‘Linking Strategies’ from Eric Ward (who’s works with Amazon, Discovery Channel, etc) and a Vanishing Report on -‘How To Create Waiting […]
[Continue reading...]Why Facebook Is Re-writing Marketing Books
Imagine you had a party that got reported around the world. A party that never took place at all. So here’s what the fictional party looked like. “A birthday party invitation posted on the popular social websites Facebook and Bebo attracted some 400 guests and gatecrashers. The birthday girl, British 16-year-old Jodie Hudson, and her […]
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