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Why Clients Buy—And Why They Don't

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Why Demonstration Compels Customers To Buy

Author: Sean D'Souza

Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Felix the cat wasn’t invited to breakfast. But he sure as hell was creating a ruckus as we sat down to our bacon, eggs and steaming coffee on a lazy summer’s Sunday. You see, Felix wanted bacon. As a kitten, Felix had been given tiny scraps of […]

Filed Under: Psychological Marketing Tagged With: attraction customers, customers who buy, demonstration

Why Merging Attraction and Conversion Causes A Mish-Mash

Author: Sean D'Souza

Your marketing strategy. Your advertising campaign. Your website landing page. They’ll all fail. Not miserably. But enough to make you wonder why you’re not converting as well as you should. And there’s a reason why enough customers aren’t buying You’re missing out the distinct gap between attraction and conversion. The gap gives the customer a […]

Filed Under: Consumption Tagged With: attraction customers, Consumption

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes