Think Big. Really? Studies show us that scaling up is often disastrous for most companies But what’s the alternative? That’s what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very […]
The Frustration of Selling
The problem is that we’re all newbies. And we’re all trying to sell. Which is why we can’t um…CSS (See cartoon above). And the reason why you can’t sell? You’ve got the wrong end of the stick, my friend. You don’t sell. Customers buy. If you’re trying to flog your stuff, you end up in […]
