When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it’s not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about […]
Positioning: The Difference Between Painkillers and Vitamins
Think about your transaction with Starbucks. You’d think we go there for a coffee, right? But a coffee could be considered a vitamin-kind of business You know how vitamins work, right? You are told to take your vitamins. But you can’t always see the results of all of that pill popping. And you can’t even […]
Uniqueness Mastery Workshop:California
We rarely have just a workshop. We have a party! Most workshops are boring yak-yak sessions. Not a Psychotactics Workshop. You actually have a ton of fun at the workshop, because of the system in place 1) You get all the notes in advance. Weeks in advance. So you have time to learn without intimidation. […]
Free!: How To Create Your Uniqueness Series (Yup, it’s here!)
Have you heard about Domino’s Pizza? What about FedEx? And how about the uniqueness of Volvo? So yeah, these companies found their uniqueness. But what about you? Why can’t you find or create your own uniqueness? Why does the uniqueness of your products and services play hide and seek with you? And is there a […]
