Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So what does the supporting cast do? The supporting cast comes in from time to time. […]
Uniqueness: The Importance of the Mundane and the Seemingly Uninteresting
Most of us struggle with the uniqueness of our products or services. And the reason we struggle is because we look for something exciting to showcase in our products and services. And all we seem to come up with, is the mundane and uninteresting. You’ve probably heard of the ‘Twelve Apostles’ in Australia Australia has […]
Positioning: Sorting Out What’s Unique From The ‘Blah, Blah’
It’s not that we like to blah. It’s just that we end up doing a blah, blah, without realising it at all. So let’s look at how we sort out uniqueness from the blah Here’s an example of Aveeno Intense Relief Hand Cream. Yup, this is the hand cream. Looks like any other hand cream. […]
Why The Wrong Uniqueness Fails Quickly (And Why The Right Uniqueness Is Built On A “DNA”)
The biggest problem with most companies is that they are afraid of their uniqueness becoming obsolete. You have your uniqueness one day, and they it is gone. So how do you stop that from happening? Let’s take an example Let’s suppose you’re a teleconference company. And you say that your equipment is so darned good […]
Reminder for the Uniqueness Mastery (FREE) Course—But first a case study!
If you haven’t been to sign up for the free uniqueness course yet, then you should. And here’s just one reason why. Read this case study and judge for yourself. Hey Sean When you first sent through the link for these videos, I dropped everything to watch them. (Dropping everything to watch 45 minutes of video […]
