Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let’s find out how to ramp up that curiosity and controversy-level without alienating your clients. Right click here and ‘save as’ to download this episode to […]
How to Sell To Fact-Based and Big-Picture Buyers Simultaneously
Al Gore and Bill Clinton. Sitting side by side, watching you make a presentation. Al’s not saying a word. He’s watching you carefully. His face is painted a deep shade of scepticism. And as you look at Clinton, you see a different picture. Clinton’s smiling; he’s got that goofy grin that seems to light up […]
Why Credibility Doesn’t Matter In Your Marketing Strategy
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services, even when you haven’t created any credibility for yourself. If you’re just starting up a project; about to sell an untested product or service; or simply […]
Why Most Small Businesses Never Grow
Red Bull gives you wings. So does a good business structure! Most business owners seem to start up a business, as a means to making money. And while that’s not the most ideal goal to have, profits are the fuel that drive the business. So how do you create a structure that maximises leverage and […]
When do you stop marketing and advertising?
Imagine you’re driving down the road. Your foot is on the accelerator. The wind whips your hair into a wild frenzy as you cross 100mph. So when do you take your foot off the accelerator? When you want to slow down, right? Or when you’re coming to a stop. Otherwise you’d make sure that accelerator […]
