Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you […]
Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power Of Mundanity)
Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]
The Psychology and Strategy of Starting Up (5 part series)
Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology. Presenting the Psychology and Strategy of Starting Up (A five-part series) Session 1: […]
