Ever been to a buffet?
You know how you start off with the spring rolls, then it's baked ham with pineapple sauce. Then it's roast lamb with mint jelly and rich brown gravy. Top that up with roast seasoned pork loin with apple sauce and a little chicken with apricots and Camembert.
Well, so does your customer when you stuff your uniqueness with features, more features and even more features.
You're just trying to be helpful. But in doing so, you're totally confusing the customer and driving them to the competition. All becuase you don't have a branding strategy in place.
In case you missed the announcement, for the last few weeks we have been giving away a lot of goodies absolutely free.
Goodie 1: Learn how to create your Uniqueness. Find out the biggest mistakes and how to avoid them.
Goodie 2: What Good Is Uniqueness If A Competitor Can Easily Copy It?
Goodie 3: Brand Positioning: Why The Right Uniqueness Is Built On A “DNA”
Goodie 4: Brand Strategies: Do You Need To Carve Out a Uniqueness
Goodie 5: Uniqueness: Why We End Up Feeling Stuffed
P.S. These goodies are being offered for a short time. So get them while the page is still live.