Psychotactics

There’s a problem with the last page of a book or a course

We all have this problem. When we get to the last page of a book or a course, we are enlightened, yet still confused. We’re confused because we know a fair bit about the material, but still have loads of questions that are unanswered. Now this scenario of ‘unanswered questions’ exists because the writer/creator of the material has a fixed agenda.

And that agenda is his/her fixed agenda. It’s not your agenda.
The questions you have are not questions that relate to you in particular. And so you’re stuck.
So what’s the way out of this sticky mess?
http://www.psychotactics.com/bookclub (Fair warning: It’s a product, not a link to editorial).

This entry was posted on Tuesday, July 14th, 2009 at 4:20 am and is filed under Marketing Strategy, Why People Don't Buy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.