There’s this story of Calvin and Hobbes. And how Calvin is drawing up his list for Santa Claus. At which point, Calvin turns to Hobbes and says: What would you like for Christmas? And Hobbes says: I’d like a tuna sandwich. Of course, Calvin freaks out. Because he’s got a list a mile long. A […]
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Psychotactics Blog
Why Strategic Alliances Fall Flat
So you’ve just contacted a strategic alliance. You sent out a magnificent letter; or email; or just had a meeting. What’s the next logical step? Why it’s to get on with the job, right? But that’s not the way a relationship works. You may want to romp around with an alliance right after your first […]
[Continue reading...]The Three Month Vacation: How To Take Insane Amounts Of Time Off
Could you actually take three months off every year? Or do you get swamped with work, and more work, and even more work? It’s a good question, and seems like an impossible one too. So would it surprise you if I said we take more than three months off every year? Would it surprise you […]
[Continue reading...]The magic of mind-mapping
Sometimes, it’s best not to think of anything. And just to be in the no-fi zone. Because as much as your brain needs to work, it also needs to relax. No email. No phone. No wi-fi. Just blank thoughts. Besides, blank thoughts are so much easier to mind-map, eh?
[Continue reading...]How To Write Email Signatures That Attract Customers
If you’ve sent out an email, you’re more than likely to have sent out an email signature. An email signature is simply the text that’s at the bottom of every email you send out. And you may not have thought a lot about modifying that signature, but hey, if you do, that single signature alone […]
[Continue reading...]Why We Get Writer’s Block
Have you wondered why you get Writer’s Block? And what Writer’s Block has to do with fire-drills and 800-pound gorillas? Let’s start with the fire-drill, shall we? The reason why you had a fire-drill in school or at an office, isn’t because the organisation likes making you run out of the building, and onto the […]
[Continue reading...]Chaos Time: Why Our Planning Goes Nuts
So maybe you don’t have a massive to-do list. And maybe you do. What you most certainly don’t have is time set aside for chaos. So what’s ‘time for chaos?’ Every single day as we are ‘getting things done’, we almost always run into downtime. This includes us having to put out an emergency, or […]
[Continue reading...]Always Be Testing
Should you always be testing? No, you should really take time for toilet breaks, coffee, and other things in life. But other than that, yeah, you can spin your wheels forever if you aren’t testing. And despite your wheels spinning like crazy, you’ll still get pulled up by a cop car. The cop car is […]
[Continue reading...]And The Winners Are…
So yes, I asked for suggestions to the blog. Now admittedly, it’s very, very hard to make a choice but I had to choose in the end. And here are the winners. (Note: I haven’t been able to implement all the suggestions yet, but I have done some of them–and the rest are on my […]
[Continue reading...]The Frustration of Selling
The problem is that we’re all newbies. And we’re all trying to sell. Which is why we can’t um…CSS (See cartoon above). And the reason why you can’t sell? You’ve got the wrong end of the stick, my friend. You don’t sell. Customers buy. If you’re trying to flog your stuff, you end up in […]
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