Why Clients Buy—And Why They Don't
The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. Which sounds perfectly fine when you’re doing the multiplication, but it falls apart in reality? Where are the flaws in the 1000 true fans […]
[Continue reading...]
What do you say in an elevator pitch? Does your elevator pitch fall flat every time? Almost all of us will be asked, “what do you do?” And despite having to answer this question frequently, we struggle to create a powerful sense of curiosity with our answer. In short, the elevator pitch seems to fall […]
[Continue reading...]
Motivating people around you seems like an unending task. Your staff, your team, your walking group, your kid all need motivation. And all of them are motivated by different things. Some by money, some by responsibility and others by praise. Is there one system that works for everyone on the planet? Yes it is, and […]
[Continue reading...]
Which do you think is superior? Group or one-on-one consulting? Most people aren’t likely to pick group consulting. It seems like the benefits of one on one consulting far exceed that of a group. And despite our bias for one-on-one consulting, greater learning and implementation is done with groups. Plus as a trainer, you earn […]
[Continue reading...]
Is competition good or bad in business? If you were to ask someone to pick a field where there’s more vs less competition, they’re likely to pick one with less. And that would be a mistake, possibly a fatal one. Competition isn’t bad for you—it’s good. If it makes no sense, here’s a podcast that […]
[Continue reading...]
You think you know Renuka, but maybe there’s a bit you don’t know quite yet. She looks mischievous, but her real mission comes alive on April 1. Enjoy this slightly unusual episode of April Fool when Renuka’s maniacal genius comes to life. Right click to save this episode.
[Continue reading...]
The problem with a service-based-business is that you can’t always publish a fixed price. The pricing always seems to depend on what needs to be done for the client. This results in a lot of wasted time and effort. Often, both the client and the vendor (that’s us) get so bogged down in the process […]
[Continue reading...]
How do you write a newsletter? How do you structure a newsletter? I used to hate writing a newsletter. It would be the task I’d keep postponing until the very last minute. Of course, that would make my entire week miserable. Until, I found what could be called a “rough formula”. And it’s an easy […]
[Continue reading...]
What are the benchmarks for success in business? How do you determine your success benchmarks? If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge dollop of fame. But are our benchmarks of success skewed by Fortune Magazine or Inc or Fast Company? Are those blogs […]
[Continue reading...]
How do you plan a membership website? Is there a membership website model that can work for you and your lifestyle? When we start planning our membership websites, we tend to think just about “information” based sites. However, there are many ways of planning and then finding a membership website model that works for you. […]
[Continue reading...]
