Why Clients Buy—And Why They Don't
How do you gain momentum? What does momentum mean in business? When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, “I’m a lawyer, a real estate agent, a fitness trainer”. And while that information is descriptive, it’s also extremely vague. It doesn’t necessarily get […]
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How do you decide which content should be free vs paid? What is the perfect balance? Does generosity have its limits? Let’s say you decide to give away a lot of information to clients. How do you get clients to come back to buy the rest of your information? Won’t it overlap? Won’t they get […]
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Is writing making you tired? Is there a way to overcome exhaustion when writing? When we think of writing, we automatically assume it’s the act of sitting down at the computer and creating a new article, report or book. What we seem to miss is that there are other factors that come well before the […]
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It’s one thing to create information products and quite another to know whether you’ve ticked all the boxes. When creating information, the client doesn’t just seek information. Instead, she looks for other elements as well. Elements such as examples, entertainment etc, all of which need to be part of the product itself. In this article, […]
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Introduction When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can’t wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to […]
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Is there a strategy to list building? What list building technique should I follow? When we think of building lists, we hope that some course will give us a silver bullet. That some coach will tell you which buttons to press, and you’ll magically have a list. Or worse, we believe people who tell us […]
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Should we follow a formula when writing an article? Let’s go deeper into how it’s not just the article writing alone, but how a fixed formula can derail us. We often believe that if we’ve written an 800 words article in the past, the next article needs to be just as long. Which slows down […]
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Is there a difference between an author and a writer? Sometimes the articles you and I write seem boring—and they are. As you’d expect, there’s a reason why. We are trying to write from the ground up. We wake up wondering what we’ll write about, eventually figure out a topic and then get to outlining. […]
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What do you do when your project stalls? How do you get the momentum back? Is there a way to kickstart the stalled project? Or should we give up? Imagine you’ve missed sunrise for the past 300 days. Would that mean you’d give up on seeing sunrise forever? We know the answer to the question, […]
[Continue reading...]After attending or listening to The Brain Audit Sessions, I would love to hear from you. Can you post your questions and what you have learned below? Warm regardsSean D’Souza P.S. Here is the link for more details on: The Brain Audit seven-part webinar series that shows you why clients buy and why they don’t.________________________________________
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