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Why Clients Buy—And Why They Don't

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Psychotactics Blog

How A Fixed Article Writing Formula Can Derail Your Writing

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How A Fixed Article Writing Formula Can Derail Your Writing

Should we follow a formula when writing an article? Let’s go deeper into how it’s not just the article writing alone, but how a fixed formula can derail us. We often believe that if we’ve written an 800 words article in the past, the next article needs to be just as long. Which slows down […]

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Next Article Writing Article: Why You Should Not Write Like An Author When Writing Articles
Next Step: Read actionable articles on article writing.

Why You Should Not Write Like An Author When Writing Articles

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why You Should Not Write Like An Author When Writing Articles

Is there a difference between an author and a writer? Sometimes the articles you and I write seem boring—and they are. As you’d expect, there’s a reason why. We are trying to write from the ground up. We wake up wondering what we’ll write about, eventually figure out a topic and then get to outlining. […]

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Next Article Writing Article: Article Length: How To Write Long Or Short Articles – The Power Of Examples
Next Step: Read actionable articles on article writing.

How To Restart A Stalled Project: The Middle Of The Project Method

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Restart A Stalled Project: The Middle Of The Project Method

What do you do when your project stalls? How do you get the momentum back? Is there a way to kickstart the stalled project? Or should we give up? Imagine you’ve missed sunrise for the past 300 days. Would that mean you’d give up on seeing sunrise forever? We know the answer to the question, […]

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Next Learning Article: The Dual Boomerang System Of Learning (That Helps Me Get To The Finish Line)
Next Step: Read actionable articles on learning.

The Brain Audit 7-Part Series Questions

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

After attending or listening to The Brain Audit Sessions, I would love to hear from you. Can you post your questions and what you have learned below? Warm regardsSean D’Souza P.S. Here is the link for more details on: The Brain Audit seven-part webinar series that shows you why clients buy and why they don’t.________________________________________

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Next Why Clients Buy And Why They Don't Article: Are You Tempted To Use Hype? How To Avoid Hype And Still Get Clients
Next Step: Read actionable articles on why clients buy and why they don't.

The Dual Boomerang System Of Learning (That Helps Me Get To The Finish Line)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Learning Method:The Dual Boomerang system of learning (that helps me get to the finish line)

What is the best method of learning? How do you continue to learn and grow your business? Did you finish the last book you bought? How about that last course? And if you’re like me, you probably have at least two dozen things that you’ve bought—and still not finished. Well, there’s a reason why. Somehow, […]

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Next Learning Article: How To Motivate And Inspire (Even When Things Are Going Wrong)
Next Step: Read actionable articles on learning.

Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why clients leave—and why lack of community is one of the big problems

Why do clients leave? When clients leave, we automatically assume they say they aren’t using the service or membership site. They give reasons why they’re leaving, and it sounds logical to our ears. However, there are situations where clients almost never leave. And as you’d expect, it has all to do with community. Which is […]

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Next Membership forums Article: Planning On Starting A Membership Site? The Limited Membership Website Model
Next Step: Read actionable articles on membership forums.

Why You Should Temporarily Ignore The “1000 True Fans” Concept – If You Want To Get Ahead

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

1000 True Fans: Why you should temporarily ignore the "1000 True Fans" concept—if you want to get ahead

The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. Which sounds perfectly fine when you’re doing the multiplication, but it falls apart in reality? Where are the flaws in the 1000 true fans […]

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Next Selling Article: How To Use Simple Stories To Pre-sell Your Products And Services
Next Step: Read actionable articles on selling.

How To Turn An Average Elevator Pitch Into One That Gets Consistent Attention

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Create An Elevator Pitch That Gets Consistent Attention

What do you say in an elevator pitch? Does your elevator pitch fall flat every time? Almost all of us will be asked, “what do you do?” And despite having to answer this question frequently, we struggle to create a powerful sense of curiosity with our answer. In short, the elevator pitch seems to fall […]

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Next Presentation Techniques Article: The Man In The Jungle Method
Next Step: Read actionable articles on presentation techniques.

How To Motivate And Inspire (Even When Things Are Going Wrong)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to motivate and inspire (even when things are going wrong)

Motivating people around you seems like an unending task. Your staff, your team, your walking group, your kid all need motivation. And all of them are motivated by different things. Some by money, some by responsibility and others by praise. Is there one system that works for everyone on the planet? Yes it is, and […]

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Next Learning Article: How To Give Contrarian Advice To Clients (Without A Ton Of Proof And Research)
Next Step: Read actionable articles on learning.

How To Use Group Consulting To Increase Earning (And Learning)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to use group consulting to increase earning (and learning)

Which do you think is superior? Group or one-on-one consulting? Most people aren’t likely to pick group consulting. It seems like the benefits of one on one consulting far exceed that of a group. And despite our bias for one-on-one consulting, greater learning and implementation is done with groups. Plus as a trainer, you earn […]

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Next Courses Article: The Magic Of Set Up: Why Some Online Courses Are Better Than Others
Next Step: Read actionable articles on courses.
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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
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  • Free Articles
    ▼
    • Psychological Strategies
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    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
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    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes