Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
How do you prepare for a podcast interview? What makes a good podcast interview? In a perfect world, you would be asked a straightforward question, and you’d give the answer that was expected of you. And most of the time, interviews on podcasts, radio or TV can be just as you imagined, or even better. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
We often see overwhelm as a nameless, faceless monster. It seems to charge into our lives like some Godzilla and never wants to leave. However, the moment we categorise the concept of overwhelm into sections, we realise we don’t have to be powerless. Here’s a trip into the three faces of overwhelm and how to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Sometimes we need to make big changes to our behaviour. Sometimes, it’s just a little tweak. In today’s episode we look at three very tiny tweaks that I learned while listening to other podcasts. And yes, you are likely to find good value in these tweaks too. Right click below to save this episode. Re-release: […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do we keep writing? Are there specific writing tips you can follow to write better and get to the finishing line? We often go looking for a magical solution to help us write. And yet, the magic is usually found in the ordinary. How can seemingly repetitive advice help you become a consistently good […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you gain momentum? What does momentum mean in business? When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, “I’m a lawyer, a real estate agent, a fitness trainer”. And while that information is descriptive, it’s also extremely vague. It doesn’t necessarily get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you decide which content should be free vs paid? What is the perfect balance? Does generosity have its limits? Let’s say you decide to give away a lot of information to clients. How do you get clients to come back to buy the rest of your information? Won’t it overlap? Won’t they get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is writing making you tired? Is there a way to overcome exhaustion when writing? When we think of writing, we automatically assume it’s the act of sitting down at the computer and creating a new article, report or book. What we seem to miss is that there are other factors that come well before the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s one thing to create information products and quite another to know whether you’ve ticked all the boxes. When creating information, the client doesn’t just seek information. Instead, she looks for other elements as well. Elements such as examples, entertainment etc, all of which need to be part of the product itself. In this article, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Introduction When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can’t wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is there a strategy to list building? What list building technique should I follow? When we think of building lists, we hope that some course will give us a silver bullet. That some coach will tell you which buttons to press, and you’ll magically have a list. Or worse, we believe people who tell us […]
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