Why Clients Buy—And Why They Don't
It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
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When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it’s a mistake to wait until the end because anyway clients aren’t giving you a review of the entire product or service, but only a small section. But what […]
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We’re all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let’s find out how we can stop focusing so much on the end and work on the […]
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The purpose Get away from the humdrum of your office and have a pleasant morning with Sean and Renuka over coffee in a casual setting. About the meet-ups So far, we have had meet-ups in the USA, Singapore, Netherlands, Sweden, Germany, Greece, Australia and New Zealand. A Psychotactics meet-up is a real treat. You get […]
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It’s one thing to get attention, but how do you use it on sales pages? And can you use it in articles too? In this second part, we see how the power of objections work for sales pages, creating information products and also when writing articles. It’s real, it’s practical and it works. Here we […]
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Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let’s find out how to ramp up that curiosity and controversy-level without alienating your clients. Right click here and ‘save as’ to download this episode to […]
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Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]
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We tend to believe that we’re more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It’s hard to admit it, but often their work is of a higher standard too. How come they’re not overwhelmed? Is it because they’re more talented, or is […]
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Is it hard to get a client? Sure it is, but how many of us “lose” the client within minutes or days? We may not realise it, but without a very clear on-boarding system, clients simply get confused and leave. Or they feel unsafe and don’t consume your product or service. The question is: how […]
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What happens at 4 am? That’s a question I often get asked at Psychotactics, because I’ve been waking up for well over 25 years at 4 am. In this article I answer the question and you also get a bit of a peek into how the day unfolds. Let’s head into the world of the 4 am crazy […]
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