Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Readers often get lost in an article and hence abandon it However, there are pretty simple, yet powerful methods to let the reader know exactly where they are in the article at all times. Plus when you use these techniques, you push the reader forward as well. Here’s how you go about using these “Transition […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You can listen to the audio while driving or walking. Apple | Spotify |
You can listen to the audio while driving or walking. Apple | Spotify |
You can listen to the audio while driving or walking. Apple | Spotify |
It sounds bizarre to make your own products, courses and services redundant But it’s a very sound strategy that’s been used by companies such as General Motors, Apple—and oh, we’ve done it for almost as long as Psychotactics has existed. What’s it about? Let’s find out in this episode. Right click here and ‘save as’ […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it’s a mistake to wait until the end because anyway clients aren’t giving you a review of the entire product or service, but only a small section. But what […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
We’re all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let’s find out how we can stop focusing so much on the end and work on the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The purpose Get away from the humdrum of your office and have a pleasant morning with Sean and Renuka over coffee in a casual setting. About the meet-ups So far, we have had meet-ups in the USA, Singapore, Netherlands, Sweden, Germany, Greece, Australia and New Zealand. A Psychotactics meet-up is a real treat. You get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s one thing to get attention, but how do you use it on sales pages? And can you use it in articles too? In this second part, we see how the power of objections work for sales pages, creating information products and also when writing articles. It’s real, it’s practical and it works. Here we […]
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