[Continue reading...]Friday Cartoon: Internet Nomad
You can listen to the audio while driving or walking. Apple | Spotify |
Why Clients Buy—And Why They Don't

Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |
Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |
Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |

Researching an article is so frustrating because it’s time-consuming But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no […]
[Continue reading...]Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |

Readers often get lost in an article and hence abandon it However, there are pretty simple, yet powerful methods to let the reader know exactly where they are in the article at all times. Plus when you use these techniques, you push the reader forward as well. Here’s how you go about using these “Transition […]
[Continue reading...]Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |
Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |
Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |
Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |

It sounds bizarre to make your own products, courses and services redundant But it’s a very sound strategy that’s been used by companies such as General Motors, Apple—and oh, we’ve done it for almost as long as Psychotactics has existed. What’s it about? Let’s find out in this episode. Right click here and ‘save as’ […]
[Continue reading...]Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |

It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
[Continue reading...]Author: Sean D'Souza
You can listen to the audio while driving or walking. Apple | Spotify |

When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it’s a mistake to wait until the end because anyway clients aren’t giving you a review of the entire product or service, but only a small section. But what […]
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