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Psychotactics Blog

How to Ramp Up Curiosity (Even When Using a Controversial Topic)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to Ramp Up Curiosity (Even When Using a Controversial Topic)

Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let’s find out how to ramp up that curiosity and controversy-level without alienating your clients. Right click here and ‘save as’ to download this episode to […]

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Next Article Writing Article: How to Overcome Perfection With Speedy Revisions
Next Step: Read actionable articles on article writing.

Why “Elegance” Not “Information” Creates An Addictive Business Model

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why “Elegance” not “Information” Creates an Addictive Business Model

Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]

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Next Internet marketing Article: How To Speed Up Client-Learning With The Incredible Power of Infotainment
Next Step: Read actionable articles on internet marketing.

The Overwhelm Virus: How To Get It Out of Your Daily Routine

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Overwhelm Virus: How To Get It Out of Your Daily Routine

We tend to believe that we’re more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It’s hard to admit it, but often their work is of a higher standard too. How come they’re not overwhelmed? Is it because they’re more talented, or is […]

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Next Psychological Marketing Article: Demystifying the 4am Routine
Next Step: Read actionable articles on psychological marketing.

Why Onboarding is Crucial (And Most Companies Ignore It)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Onboarding is Crucial (And Most Companies Ignore It)

Is it hard to get a client? Sure it is, but how many of us “lose” the client within minutes or days? We may not realise it, but without a very clear on-boarding system, clients simply get confused and leave. Or they feel unsafe and don’t consume your product or service. The question is: how […]

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Next Marketing Strategy Article: Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services
Next Step: Read actionable articles on marketing strategy.

Demystifying the 4am Routine

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Demystifying the 4am Routine

What happens at 4 am? That’s a question I often get asked at Psychotactics, because I’ve been waking up for well over 25 years at 4 am. In this article I answer the question and you also get a bit of a peek into how the day unfolds. Let’s head into the world of the 4 am crazy […]

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Next Psychological Marketing Article: The Incredible Power of Kindness (And Why It Has Nothing To Do With Business)
Next Step: Read actionable articles on psychological marketing.

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is […]

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Next Marketing Strategy Article: How To Create A Uniqueness That’s Difficult For Competition To Replicate
Next Step: Read actionable articles on marketing strategy.

How To Create A Uniqueness That’s Difficult For Competition To Replicate

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Create A Uniqueness That's Difficult For Competition To Replicate

Finding or creating a uniqueness is hard enough all by itself. But how can your small business create a stunning uniqueness as well as defend it mightily from your competition? Tah, dah, you bring on the power of difficulty, both for you and for them. What’s the power of difficulty? Find out in this episode […]

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Next Marketing Strategy Article: Why Clients Leave
Next Step: Read actionable articles on marketing strategy.

Why Smaller Lists Work Just As Well As Big Ones

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Smaller Lists Work Just As Well As Big Ones - Part 3

Why would clients trust you when you’re new and you goof up? This is an incredibly insightful question as clients can be skeptical. Yet, it’s incredible how much enthusiasm and results can play a part. Find out how to get a bad start and still get great results. Right click here and ‘save as’ to […]

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Next Selling Article: How To Run A Profitable And Sustainable Business (With A Small List)
Next Step: Read actionable articles on selling.

How To Run A Profitable And Sustainable Business (With A Small List)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better) - Part 2

Smaller lists work amazingly well, but there’s a big task at hand You not only have to keep clients coming back, but prevent them from leaving as well. How do you do that? At Psychotactics we have many methods and it should give you some ideas as to where you can begin. If you have […]

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Next Selling Article: Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better)
Next Step: Read actionable articles on selling.

Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Smaller Lists Work Just As Well As Big Ones (And Often, Even Better) - Part 1

Does a big list guarantee success? You know the answer to that one, already, don’t you? Your small business isn’t going to grow exponentially because you suddenly have a big list. Yet, in many ways a smaller list has the potential to do better than a big list. Find out how to start ignoring the […]

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Next Selling Article: Why Waiting Lists Fail: Part 2
Next Step: Read actionable articles on selling.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes