Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Is there really a cure for perfectionism? How can you make your work far superior in a shorter amount of time, often moving ahead of your peers? The answer lies in nature. In this episode, we look at two different kinds of plants: the monkey puzzle tree and the campion flower. The monkey puzzle tree […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Are habits a matter of routine? You’d think so, wouldn’t you? Yet, there’s a bigger factor in play that goes beyond a cue and routine. It’s called the Reward. There’s just one problem: how do you put a reward? And how do you know it’s the right reward? What should you do if you want […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Why do clients leave? It seems odd, doesn’t it? When you ask a client why they join, they seem to suggest it is all about information and content, but then they inexplicably leave. They seem to suggest they need either better content, or they need time to implement the content. But that’s rarely the case, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
What happens when your book finally goes out into the world ? Gladwell has been attacked time and time again for his chapter on the 10,000 hour rule. But was the attack justified? Or was it all wrong? How do you defend yourself against something you’re innocent of, in the first place? Plus, a bonus […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Choosing the title of a book seems to be an almost impossible task. Is there a method or science behind a title that works vs. a title that’s just “meh?” And interestingly, when does a “meh” title work just fine. We go deep, but not too deep into how to create evocative titles. If you’ve […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us aren’t really sure how to know if our articles are really good, or even if an idea is good. It gets more complicated when we have a story that we love. Does everyone love it too? Malcolm Gladwell shows us how to get precise feedback and do it in a casual manner. Right […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The very moment you announce a waiting list, it seems like a nerve wracking decision. Is it going to drive clients away? Or will it work? The odds are it will fail if you don’t consider “segregation” and “creating attraction”. This episode shows you exactly what those two terms mean when it comes to waiting […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
A waiting list seems to be both a barrier and an enticement The problem with waiting lists is that they fail, and fail miserably if you don’t get the elements right. So what are the elements that contribute to a really smart waiting list? Let’s find out in this episode, shall we? Right click here […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you instantly grow your small business? How do you become “rich” overnight? These are the frustrations we have to deal with, almost every single day as we wade through the temptations of the internet. It almost seems like a lottery, doesn’t it? But people win the lottery, don’t they? And so we fancy […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is it really possible to get a surge in sales with products? And are product sales similar or different from services? In this episode, we go exclusively into the sale of products. But more importantly, you get to see where you need to dig to create the power of your headline and how the consequences […]
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