Why Clients Buy—And Why They Don't
It’s finally here: The Article Writing Course If you want to be on the course, you’ll need to get to the page below. As you know, we’ve sent you the prospectus and the sales page (without the ‘buy now’ buttons well in advance) so you could do your due diligence. Well, here’s the final step. […]
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In the year 2003, I did something incredibly silly. I started a membership site called 5000bc. And one of the first announcements I made on 5000bc was to tell the clients I’d write five articles a week. There was just one problem I had been struggling to write even a single article a week. At […]
[Continue reading...]How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]
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“30 Seconds. Just spray and walk away”. In New Zealand, right before the brand “30 Seconds” came along, there may have been dozens of mould and moss removers. So why did “30 seconds” stand out? Ok, it’s time to cover your eyes for a few seconds and try to recall what “30 seconds” asks you […]
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This is a continuation from Part 1:Why Clients Don’t Buy (Understanding The Elements of Risk): Episode 81 Part 2: Why The Risk Factor Changes With Every Version Of Your Product/Service Adele—yes, the one and only Adele—the superstar singer/writer did something naughty. In November 2015, a small group of Adele impersonators gathered backstage to take a […]
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Why do clients hesitate like crazy when they are about to buy? Risk doesn’t just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this article on pre-sell, we take a forensic look at what happens when you release a new version of your product or service. Is […]
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Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from […]
[Continue reading...]If you were to boil down marketing to a single word, it would be “risk”. When a client is ready to buy they still hesitate. Even when there’s a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do […]
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Do you remember trying to learn a new language? The word “trying” is important, because most of us never do get fluency in a language. And yet, there was one teacher who promised like what seemed impossible. He promised to teach the guts of a language in an incredibly short time. “10 hours, you can […]
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In 1947, inventor, Edwin Land had a “tiny” issue on his hand Land and his daughter were enjoying their day out, and Land was busy snapping pictures of his daughter. But she’s wasn’t impressed. She wanted Land to show her the pictures he’d been taking with his camera. She wanted to see the images “right now”—and this […]
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