Why Clients Buy—And Why They Don't
No matter where you go, you run into people with the same problem—time. Whether you’re a small business owner, or run a big company, it’s all about time, and getting things done. A lot of time saving can be done without too much effort on your part, and by simply using software. Software that does […]
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Most of us detest chaos. But there’s not a day when chaos doesn’t show up and hang around for a good part of the day. We can ignore chaos, but it won’t go away. But what if we planned around it? What if we actually took chaos into consideration so that when it shows up–if […]
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Should you lower your prices? In Part 1 of Persistent Myths of Pricing (And How To Overcome Them), we looked at Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Now, let’s look at Myth 2: The Fear of Pricing—You can feel the “right price” in your gut. Should […]
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If you look at the ten top podcasts, they are all about stories. If you look at the books, you remember, again, stories. Presentations, webinars, the best sales pitches—every one of them depends on storytelling. Storytelling so darn good, that clients get locked into the story—and are rooted to their seats. In the radio industry, this is […]
[Continue reading...]Outlining drives people crazy When you’re writing articles, it’s easy to get locked into the mistake of simply starting up the article. That’s a mistake—a big mistake. Outlining is what counts most of all, and yet outlines are hated with a vengeance. Is there a way to create outlines so you don’t drive yourself crazy? […]
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You’ve been around the Psychotactics site for a whileAnd you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. But how do you know if 5000bc is the place for you?You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join–and […]
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When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give […]
[Continue reading...]It’s easy to pick up bad habits Knowing what causes bad habits to succeed, enables you to make good habits meet with similar success. In this episode we dig deep into the trio of trigger, routine and reward mechanisms. And how every one of them play their role. But then we go deeper into the […]
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In February of 2005 I had no intention of checking any email on our vacation. That was because we were on our vacation in the South Island. Now New Zealand is a set of islands, as you probably know. There’s the North Island where we live, and the South Island. The South Island is truly breathtaking. It’s got […]
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I’m a big fan of Cheesymite. It’s a roll of bread consisting of cheese and Marmite, it makes for a delicious snack. And if I walk every day of the week, I reward myself with a Cheesymite on a Friday. Except it’s just that some Fridays are not as good as others. On some Fridays, […]
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