I was a big fan of blah-blah. A fan of a squillion slides. What I wasn’t, was a big fan of the workshop break times. My wife, Renuka, ensured that I became one. At first, I’d give breaks, but they often weren’t breaks I’d see the world through my eyes: that is, folks wanting to […]
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Psychotactics Blog
Free! A Massive 46-Page Excerpt of the Pre-sell Course
(This bonus has expired. However you can get the lastest pre-sell bonus here) In a small-business owner’s life, there’s a fence. And one side of the fence is about hype, heavy-handedness, push and shove. The other side is about low-key, low-pressure and low-stress. And even with this low-key method, you’re able to sell your product […]
[Continue reading...]Why Cannibalising Your Info-Products Is A Sound Business Strategy
Remember Photoshop Version 3.0? I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user. But […]
[Continue reading...]How To Make Learning Stick
My niece, Marsha, she’s just nine years old I don’t know if you remember what it was to be nine, but you sure do remember homework, don’t you? There’s mathematics, comprehension, geography, spellings and a ton of other stuff. At times, when I’m mentoring Marsha, I can see her brains fry. The well of […]
[Continue reading...]Why You Really Need To Step Away From Work
When do you get your best ideas? No, not in the shower. You get them when you’re not at your computer Sit back and think about all the ideas that changed the direction of your life. And think of where you were at the time. Nope, still not in the shower. You were somewhere on […]
[Continue reading...]Branding: How Your Product Can Create A Niche In Your Marketplace
There are about seventeen ways to enter a house. The door, the windows, backdoors—and as we know, in some cases, even the chimney. And yet most of us gingerly avoid the chimney, heading straight for the door instead Once we’re in the door, we don’t run madly through all the rooms of the house, but […]
[Continue reading...]3 Ways To Deal With Overwhelm
Overwhelm is like doing the dishes. If you don’t do the dishes today, you have twice as many tomorrow. And then on the third day of gorging and not cleaning, let’s not talk about it, shall we? People who don’t keep up with stuff feel the most overwhelmed You know those people, don’t you? They’re […]
[Continue reading...]Writing Salesletters or Articles? How to Ditch The “Tired” Analogy
I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […]
[Continue reading...]How To Avoid Dragging Out A Well Known Story (And Boring The Reader)
You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all, she’s just dear ol’ mum, but your readers won’t always be as kind. […]
[Continue reading...]How Pre-sell Helped Reduce Frustration by 75%
Do you know what’s the biggest problem with sales of any kind, whether offline or online, product or service? It’s the fact that the customer is not ready to buy when you’re ready to sell. So there you are with your wonderfully crafted product or service, and while a lot of folks have promised to […]
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