Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
When you think about testimonials about a product or service, you think the client should talk about the product or service, right? Wrong—well, not entirely wrong, but not quite entirely right either. When a client reads a testimonial, sure they want to know about your product or service. But they also want to know […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you have 20 days left. In those 20 days, you have to write about 300 pages of notes for a course. Will you make it? The answer may seem slightly ridiculous, right? Having to write about 15 pages of content a day is hard enough without having to do everything else in your life. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’ve had the feeling of walking past a shop that’s suddenly closed down, right? You know there was this shop, and you know they sold something, but now that it’s gone you’re suddenly noticing it. The same concept applies to testimonials—when they disappear. You’ve seen the Psychotactics newsletter, haven’t you? And you’ve seen how we […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know the drill for testimonials, don’t you? You do a great job, you ask for a testimonial. And the client writes up a glowing review of your product or service. But have you ever considered asking for a testimonial in advance? Not just in advance, but way, way, way in advance. So much in […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Anyone can put an info-product together. All you have to do is create a sort of sandwich. First, the opening slice. Add a whole bunch of information in the middle. Then put on the next slice. And you have it–an information product! But do you know what makes an info-product, outstanding? An outstanding information product has one […]
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Let’s say for a moment your name is Richard. And as Richard you’ve developed some great beach tennis bats. And, let’s just say the bats are really something. You’ve spent a good year or two getting it up to your standards. And now you have just one problem: Your sticker price is too cheap. Cheap? […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In 2002, I wrote my first book. It was just 16 pages long. I didn’t know back then, but I was lucky. You see, I was just a cartoonist and didn’t know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Elston. Does the name Elston ring a bell? Probably not, huh? That’s because of something that happened in 1933. You see, Elston was a quiet little town in Queensland, Australia. Sure it had a few shops, and a slightly worn down hotel, but there wasn’t much that would get anyone’s attention. Of course this didn’t […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I once stood up before a bunch of insurance company sales people. My brief was simple: I was supposed to get them to understand why customers buy and why they don’t. In other words, I could have simply done my presentation on The Brain Audit, and be done with it. But no, I wanted to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Yes, it’s that time of the year again. The registration for the DaVinci Cartoon Course begins! The proof, they say, is in the pudding And this pudding (the Da Vinci Course) has been proven to be amazing to turn anyone, yes anyone, into a solid cartoonist. For the past 4 years, the Cartooning Course has been […]
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