Why Clients Buy—And Why They Don't
Is a sum of $229 expensive? It really depends, doesn’t it? What’s the $229 for? Is it for a book? A half day event? A workshop? An online workshop? A course? A set of 8 DVDs? What always matters isn’t the content itself, but the packaging So, for instance, let’s say you took a book […]
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A live workshop has four walls. That may not seem impressive to most of us, but it makes a world of a difference both for you and your client. For a client to get to those four walls, she has to shower, dress and travel some distance (often large distances) to be present. She also […]
[Continue reading...]One of the things that most people tend to do at the end of the year, is create a list for what they will do in the New Year. Hoping that the list will lead to then overcoming the overwhelm bug next year. My wife Renuka and I do something similar in November or December. […]
[Continue reading...](This offer has expired. You can still get goodies on pre-sell here). The worst way to sell a product is to just create a sales page. Really? Yes, really. Most marketers will tell you that all you really need is a salespage. And they’ll also tell you that you need some amazingcopywriting. And while all […]
[Continue reading...]Have you heard the song “New York, New York”? It’s a song made popular by Elvis Presley, right? Of course not. You probably heard the Frank Sinatra version of it. But what if Elvis sang the same song? Or maybe Lady Gaga? Would the audience avoid listening to the song, just because it has the […]
[Continue reading...]I was a big fan of blah-blah. A fan of a squillion slides. What I wasn’t, was a big fan of the workshop break times. My wife, Renuka, ensured that I became one. At first, I’d give breaks, but they often weren’t breaks I’d see the world through my eyes: that is, folks wanting to […]
[Continue reading...](This bonus has expired. However you can get the lastest pre-sell bonus here) In a small-business owner’s life, there’s a fence. And one side of the fence is about hype, heavy-handedness, push and shove. The other side is about low-key, low-pressure and low-stress. And even with this low-key method, you’re able to sell your product […]
[Continue reading...]Remember Photoshop Version 3.0? I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user. But […]
[Continue reading...]My niece, Marsha, she’s just nine years old I don’t know if you remember what it was to be nine, but you sure do remember homework, don’t you? There’s mathematics, comprehension, geography, spellings and a ton of other stuff. At times, when I’m mentoring Marsha, I can see her brains fry. The well of […]
[Continue reading...]When do you get your best ideas? No, not in the shower. You get them when you’re not at your computer Sit back and think about all the ideas that changed the direction of your life. And think of where you were at the time. Nope, still not in the shower. You were somewhere on […]
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