There are about seventeen ways to enter a house. The door, the windows, backdoors—and as we know, in some cases, even the chimney. And yet most of us gingerly avoid the chimney, heading straight for the door instead Once we’re in the door, we don’t run madly through all the rooms of the house, but […]
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Psychotactics Blog
3 Ways To Deal With Overwhelm
Overwhelm is like doing the dishes. If you don’t do the dishes today, you have twice as many tomorrow. And then on the third day of gorging and not cleaning, let’s not talk about it, shall we? People who don’t keep up with stuff feel the most overwhelmed You know those people, don’t you? They’re […]
[Continue reading...]Writing Salesletters or Articles? How to Ditch The “Tired” Analogy
I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […]
[Continue reading...]How To Avoid Dragging Out A Well Known Story (And Boring The Reader)
You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all, she’s just dear ol’ mum, but your readers won’t always be as kind. […]
[Continue reading...]How Pre-sell Helped Reduce Frustration by 75%
Do you know what’s the biggest problem with sales of any kind, whether offline or online, product or service? It’s the fact that the customer is not ready to buy when you’re ready to sell. So there you are with your wonderfully crafted product or service, and while a lot of folks have promised to […]
[Continue reading...]How To Audit Your Benefits and Features For Singleminded Impact
In 333BC, Darius, the ruler of Persia was sure of his victory on the battlefield. After all, his soldiers outnumbered Alexander the Great’s army by 2:1. And yet, Alexander used an unusual ploy. Instead of the usual strategy of both armies battling it out, he decided to just go after Darius. That single-minded command caused […]
[Continue reading...]Announcing: The Pre-Sell of the Pre-Sell Book (Available at an early bird price!)
(This offer has expired. Have a look at the current pre-sell offer here.) ________________________________________ It’s here! The pre-sell of the the pre-sell book. What’s that supposed to mean? Well, the book isn’t ready yet. It’s work in progress. There are pages to be written, cartoons to be drawn, audio to be recorded and tons of little things to be finished before […]
[Continue reading...]How To Stop Your Left Brain From Thinking
Do you know how you freeze when you see the tool bar on a program like Photoshop? Do you know how you’d feel if you were thrown into a cockpit and asked to fly a plane? Yes, you did know how you felt, the first time you were asked to drive a car. It’s your […]
[Continue reading...]Why Marketing In 2020 is like being in 1920
In 1920, marketing was a chore. People were separated by vast distances. To get any sort of message across was a royal pain. And this is what 2020 looks like as well. There’s Facebook, Instagram, Twitter, Glitter, Mitter and a million methods that are distracting you–and your customer. And with every month that passes, the […]
[Continue reading...]The Core Difference Between Winners and Losers
There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their parents, their […]
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