We rarely have just a workshop. We have a party! Most workshops are boring yak-yak sessions. Not a Psychotactics Workshop. You actually have a ton of fun at the workshop, because of the system in place 1) You get all the notes in advance. Weeks in advance. So you have time to learn without intimidation. […]
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Psychotactics Blog
Positioning: Sorting Out What’s Unique From The ‘Blah, Blah’
It’s not that we like to blah. It’s just that we end up doing a blah, blah, without realising it at all. So let’s look at how we sort out uniqueness from the blah Here’s an example of Aveeno Intense Relief Hand Cream. Yup, this is the hand cream. Looks like any other hand cream. […]
[Continue reading...]How To Tell When Your Audience Has Had Enough
Can you really tell when your audience has had a full feed of information? Amazingly the answer lies in the eyes and ears of the participants. Look first at the eyes And if you look at the eyes, you’ll think you’re the best speaker on the planet. You’ll think your audience is rapt with attention. […]
[Continue reading...]Why It’s Critical For Your Business To Have Uniqueness for “Individual Products and Services”
It’s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn’t? Let’s take an example. Imagine you were selling a program like Adobe Photoshop Would Adobe Photoshop CS5 have the same uniqueness as CS4? Or CS3? Or CS2? No, it wouldn’t, right? And would Adobe […]
[Continue reading...]The One Guaranteed Way To Get Traffic To Your Business (Nah, Not Really!)
How do you get traffic? It’s an impossible question to answer. There are reasons why. Reason 1: Your situation is not mine. Reason 2: Technology changes all the time. Reason 3: If you’re on a wave, you ride to the shore faster. Reason 1: Your situation is not mine Anyone who tells you that they […]
[Continue reading...]Why The Wrong Uniqueness Fails Quickly (And Why The Right Uniqueness Is Built On A “DNA”)
The biggest problem with most companies is that they are afraid of their uniqueness becoming obsolete. You have your uniqueness one day, and they it is gone. So how do you stop that from happening? Let’s take an example Let’s suppose you’re a teleconference company. And you say that your equipment is so darned good […]
[Continue reading...]Understanding Plots and Sub-Plots When Writing Salesletters
Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t […]
[Continue reading...]Reminder for the Uniqueness Mastery (FREE) Course—But first a case study!
If you haven’t been to sign up for the free uniqueness course yet, then you should. And here’s just one reason why. Read this case study and judge for yourself. Hey Sean When you first sent through the link for these videos, I dropped everything to watch them. (Dropping everything to watch 45 minutes of video […]
[Continue reading...]Free!: How To Create Your Uniqueness Series (Yup, it’s here!)
Have you heard about Domino’s Pizza? What about FedEx? And how about the uniqueness of Volvo? So yeah, these companies found their uniqueness. But what about you? Why can’t you find or create your own uniqueness? Why does the uniqueness of your products and services play hide and seek with you? And is there a […]
[Continue reading...]Special Christmas Day Offer Worth $158
You must be a bit of an email-aholic to check email on Christmas day. 🙂 (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer! It’s a special Christmas day offer for the Brain Audit If you buy the Brain Audit Premium on the […]
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