Imagine you put a photo of a client on your sales page Just the photo. No name of the client. No designation. No clue as to what industry that client is in, or where they come from. Heck, would anyone even know that person was a client? And yet the moment you put in the […]
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Psychotactics Blog
Free!: Goodies on ‘How To Create a Powerful and Amazing Uniqueness (USP) for your business ‘
“Stand out from the competition,” they say. “Create uniqueness”, they say. “Be different”, they say. There’s just one problem. It’s all conceptual. There’s not one book, one course online or offline that takes on the factor of uniqueness and shows you how to get to your uniqueness step-by-step. Until now, that is. Because you can […]
[Continue reading...]Precise Client Attraction: And Why the Framing of the Problem Matters
I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to take medication for a long, long time.” Do you […]
[Continue reading...]Why You Need To Design Learning Around The Exit Sign
How many days does it take to recover from conducting a workshop? Back in the year 2001, it used to take me about a week. Three days after the workshop, I’d be utterly exhausted. And it would be another four days before I could really crawl back to work at normal speed. And it was […]
[Continue reading...]The Importance of Time In Pre-Selling
I remember Sydney, AustraliaI was probably ten years old and my father had all of these travel brochures. But of all the places on the planet, I loved the picture of the Sydney Opera House. I remember the pink, purple skies offsetting the pale white of the Opera House. And nineteen years later I stepped […]
[Continue reading...]Pricing: Should You Allow The Customer To Decide?
In the year 2007, the rock band Radiohead did something really unusual. They gave their customers the chance to pay whatever they wished for the album. If you wanted it free, it was yours to have. If on the other hand you wanted to pay a few bucks, well, that was your prerogative as well. […]
[Continue reading...]Final Week: Free! The Brain Alchemy Masterclass (Worth $2500)
In the past few week or so, you should have got a few reminders to get The Brain Alchemy Masterclass (Worth $2500) absolutely free. Um, this is the last week to get the course. What you will learn The Brain Alchemy Masterclass is the core structure that you need to build your business upon. It’s […]
[Continue reading...]Understanding How Tiredness and Self-Control Are Mistaken for Resistance
I noticed something very unusual when I went for my 7 km walk. I noticed that as I passed the liquor store, my brain would start to wander. And it wasn’t the liquor. It was just the point in my walk. You see I’d pass the liquor store at about 40 minutes into my walk. […]
[Continue reading...]How ‘Pre-Stamps’ Help Overcome Client Resistance
A local car wash ran a loyalty program For every car wash you paid for, you got one stamp on your card. If you completed eight washes, you got one free wash. Another set of customers also joined that very same loyalty program. But they didn’t have eight blocks to fill on their card. They […]
[Continue reading...]The Amazing Power of Incremental Steps (And Why It Develops Client’s Skills Rapidly)
A few weeks ago I went for swimming classes It’s not that I can’t swim, but I’ve only ever learned the breaststroke. And if you’re a swimmer, the breaststroke doesn’t get you anywhere in a hurry. And so I went to learn freestyle. Except that’s when I ran into a whole lot of trouble. Why […]
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