Most testimonials are sugary sweet. Sickening, even. They go on and on, and on about the wonders of the product or service. And amazingly, these testimonials work. They still continue to sell products or services, no matter where you look. And yet there are harder-working testimonials. Testimonials that stop the reader in their tracks. Testimonials […]
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Psychotactics Blog
Early Bloggers
The Similarity Between Talent And Email-Clutter
Imagine you had a friend who said to you, “I have 140 emails in my in-box”. What would you say next? I’ll tell you what. You’d be a little surprised, and you’d say, “You get 140 emails a day?” “No, not a day”, this friend would answer. “I get just 20 emails a day.” But […]
[Continue reading...]Clueless Cartoon: iPhone Dead?
So my iPhone didn’t exactly die. It just ran out of power. Apparently dropping it didn’t help because it blew up some stuff in the iPhone. I know, I know. It’s just a phone. But I was distraught. After all I use the iPhone for almost everything but a phone. I use it to learn […]
[Continue reading...]Psychotactics Newsletters and Goodies
Why Some Articles Are Better Than Others
I was sitting at a cafe one day, when a client was raving about my articles. Of course, I was smiling from ear to ear–as you do when someone is a big ‘fan.’ “So how come I’m mesmerised by your articles?” he asked. “What’s your big ‘s-e-c-r-e-t?” “One word”, I said. Every article boils down […]
[Continue reading...]How To Cope With Increasing Information—And Win (Well, Kinda)!
“I’m never going to another place until I see Paris completely” said my fictional friend. I don’t talk to fictional people that often, but this time I decided to have the conversation. “You mean you’re going to pass up everything else on the planet, just because you haven’t seen all of Paris yet”, I asked, […]
[Continue reading...]The Resistance Game: Can Resistance be Beaten?
Resistance seems like an overbearing force in our lives We want to achieve a lot, but as soon as we get started, resistance kicks in. But did you know there are ways around resistance? Resistance loves a loner. If you’re working alone, you’re just setting yourself for an encounter with resistance. Resistance loves to play […]
[Continue reading...]Bats and Coffee: Part 2 + Win A T-Shirt
Remember last week’s cartoon on ‘Why Bats Don’t Drink Coffee?’ Well, one of our subscribers Cesare Ferrari took that situation and created a little tweak—and a punchline of his own. And it’s hilarious! Well, that means Cesare wins a t-shirt from Psychotactics. And you can win too! And you don’t even have to be a […]
[Continue reading...]The Myth of Time (And Why Most People Will Never Have Time)
People often say they have no time. They shouldn’t say that. The truth is they have no ability. Let me explain It used to take me two whole days to write an article. And when the article was complete, I wasn’t sure it was even good enough for publication. I had, as you probably know […]
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