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Why Clients Buy—And Why They Don't

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Psychotactics Blog

The “Blindingly Obvious Reason” That Drives Success In Almost Any Sphere

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

What is the difference difference between ego and mastery

What is the difference between ego and mastery? You’d think that success parameters are everywhere—and they are. Yet, some of them are so obvious that we completely miss them. In order to turn things around and get people to get your clients—and yourself—to understand success better, you have to know the difference between ego and […]

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Next Psychological Marketing Article: How To Stay On Track With Your Goals (Without Depending On Willpower) – Guest Appearance By Keira Menon
Next Step: Read actionable articles on psychological marketing.

The Myth Of Poor Memory (And How To Overcome It Instantly)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Myth of Poor Memory

Can you improve your memory? Are there specific techniques to improve your memory? Have you heard yourself saying: I’m not good with names! Almost everyone you run into is likely to say something similar. Is it because we’re bad with names and have terrible memories? Or is it a myth that we’ve been perpetuating? Let’s […]

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Next Learning Article: How To Become More Productive (While Reducing Overwhelm)
Next Step: Read actionable articles on learning.

How To Create An Intensely Curious First Line For Your Article

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Create An Intensely Curious First Line For Your Article

The first line is what pulls us into an article. Yet we end up writing a really boring first line. What’s worse is that you could use the power of story to create an intensely powerful first line in minutes. Don’t believe me? Well, do you have 10 minutes? Here are two methods to write […]

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Next Article Writing Article: How To Always Have A Dramatic Opening Story For Your Zoom Call
Next Step: Read actionable articles on article writing.

How To Become More Productive (While Reducing Overwhelm)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to become more productive (while reducing overwhelm)

If we went back in time, we’d all feel a little less stressed out. We weren’t being pounded with endless information all the time. There weren’t a million courses, workshops, training and videos, let alone an endless parade of books. It seems like we’ll never keep up. And no, we won’t. But there’s a way […]

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Next Learning Article: Why A “Lack Of Memory” Causes You To Be Less Talented In Life
Next Step: Read actionable articles on learning.

Why A “Lack Of Memory” Causes You To Be Less Talented In Life

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why a "Lack of Memory" Causes You to be Less Talented in Life

Do you have a problem with memory? Do you feel less talented? The problem may be you have a lack of memory. I was chatting with a client, and he told me how he needs to improve his drawing. “I always draw stick figures”, he said to me, “and somehow, I need to improve these […]

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Next Learning Article: Why “Dribbling” Is Better Than “Practice, Practice, Practice”
Next Step: Read actionable articles on learning.

The Results Paradox: Why We Have To Keep Searching For New Clients

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Results Paradox: Why We Have to Keep Searching for New Clients

The biggest underlying success factor of a business is repeat clients. Yet time and time again, we have to keep looking for new clients. This sorry situation is often because we are seduced by information, not results. We know results are important, but we still go in the “opposite” direction. How do we solve this […]

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Next Why Clients Buy And Why They Don't Article: How To Get Version One Of The Brain Audit
Next Step: Read actionable articles on why clients buy and why they don't.

The Not So Obvious Angles For Succeeding In Life

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Not So Obvious Angles For Succeeding In Life

Do you remember the story of the Three Kings in the Bible? You might have heard that they didn’t come empty-handed. That’s because they understood one of the core principles of living was “giving”. Not all the advice you get is obvious. Let’s look at some of the not-so-obvious angles for succeeding in life. Right click […]

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Next Human Nature Article: Why Writing Down What Delights You Can Help Reduce Anxiety And Stress
Next Step: Read actionable articles on human nature.

Why “Dribbling” Is Better Than “Practice, Practice, Practice”

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Not So Obvious Angles For Succeeding In Life

We’re told we need to practice if we want to get better. However, most of the times when we’re practicing, we’re quite bored. Instead, “play” is far superior in every way. It’s not boring and like that kid next door, we “dribble” all the time. Let’s look sideways at dribbling, instead of just practice, practice, […]

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Next Learning Article: Why Does Learning Seem To Take Forever? The Surprising Reasons Behind Slow Learning
Next Step: Read actionable articles on learning.

How To Stay On Track With Your Goals (Without Depending On Willpower) – Guest Appearance By Keira Menon

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to Stay on Track With Your Goals

Willpower is most ineffective when we need it most. Today, we have a guest—the first ever—Keira Menon. She not only gives you her version of willpower but also tells you how she went about recording this podcast. This a fun listen so don’t miss it. We had so many people write and tell us how […]

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Next Psychological Marketing Article: Why Willpower Is Weak (And How Numbers Help You Stay On Track Instead)
Next Step: Read actionable articles on psychological marketing.

Why Willpower Is Weak (And How Numbers Help You Stay On Track Instead)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Willpower is Weak (And How Numbers Help You Stay on Track Instead)

We’re told time and time again that what we need is better willpower? Yet, science and endless studies have shown willpower to be ineffective. If you’re tired, for example, you’ll do things that you don’t normally tend to do. Your willpower is completely ineffective in many situations. However, numbers help. How do they help and […]

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Next Psychological Marketing Article: Why Business Philosophy Creates A Uniqueness Factor (Even When Clients Don’t Know You At All)
Next Step: Read actionable articles on psychological marketing.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes