You often wonder why you can’t get things done and why success seems to be a little late in coming. There’s a precise reason that has something to do with you zzzzzzzzzzzing in the physics class. Huh? What’s physics got to do with marketing and business. Remember the second law of physics? Two objects cannot […]
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Psychotactics Blog
How to Create An Overview Topic (Without Spending All Day)
What is an overview of a topic? How do we write an overview for an article topic? Let’s say you want to write about New Zealand. Or electric chairs. Or malaria. Or just about any topic that has enormous potential and detail. The problem is simple: Where do you start? Even at the outline stage, […]
[Continue reading...]How To Make Your Client Remember Your Website …Forever!
Imagine you’re about to talk about your website at a networking meeting. And twenty two people before you have stood up, said what they do, and sat down. So that no matter what you say–the rest of the group is never going to remember your website. Or could you? Could you actually make prospective clients […]
[Continue reading...]How To Fight Business Battles You Can’t Lose
Apple Computers lost the battle. They lost the war. But somehow they stuck in there. And now all of a sudden they turned more that $1 Billion profit…for the first time ever. Because for the first time, they’ve begun to fight a battle they can’t lose. So what am I talking about anyway? And how […]
[Continue reading...]Why Competition Matters (And Yet Doesn’t Matter At All)
You’re about to start up a business, or write a book, or create a new course, and you’re scared as heck. When you look around all you see is wall to wall competition. Competition that’s not only vast, but probably has better resources than you. And as if that were not enough, they probably have […]
[Continue reading...]How Training Increases Your Expertise Factor
Imagine you run a furniture store. And there are twenty-two other furniture stores in your city. You’ve got just one problem. You’re just another furniture store. Another furniture store, which seems similar to the next store, and the next, and the next. Now don’t get me wrong You know your store is different. You know […]
[Continue reading...]Article 1: How To Get More Customers
You could break your head trying to drum up one customer at a time.Or you could get yourself a strategic alliance. Or even better, a bunch of strategic alliances. So you rev yourself up. You dash off a series of emails. And nothing. Not a peep out of the strategic alliances. You try, try and […]
[Continue reading...]How to Make a Workshop Training Pay For Itself If You’re a Small Biz Owner
The most interesting word in the sentence is “pay”. Or rather payback. Why would you put in time, money and effort without a clear payback? And yet most people have not a clue what this payback could be For me it was about confidence. When I first started out in business I saw myself as […]
[Continue reading...]The Case For (And Against) Pop-Ups On Your Website
So you hate pop-ups, right? But what I told you that pop-ups increase sign-ups? Would you still hate pop-ups? And why would you stay away from pop-ups, despite their clear ability to increase sign-ups to your website or newsletter? Imagine you’re walking through the doors of your local mall You’re whistling your happy tune. You’re […]
[Continue reading...]How Ego-Killers Can Drive Clients Away
So you’ve read the Brain Audit. And yes, you’ve worked out that problems are good systems to get the client’s attention. So you take out all the problems and dump them in the client’s face. But it’s not what you say, it’s how you say it that matters. If you present your words in the […]
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