I was sitting at a cafe one day, when a client was raving about my articles. Of course, I was smiling from ear to ear–as you do when someone is a big ‘fan.’ “So how come I’m mesmerised by your articles?” he asked. “What’s your big ‘s-e-c-r-e-t?” “One word”, I said. Every article boils down […]
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Psychotactics Blog
Internet Marketing: Why increased frequency leads to more sales
Do you remember the time back when you were ten years old? You do, don’t you? And you remember the day you got your allowance, right? So what did you do with your allowance? I’ll tell you what. You carefully put it in the bank, so that it could earn an interest rate, and some […]
[Continue reading...]Internet Marketing: Are open-rates a good indicator of your newsletter’s success?
If you’re sending out a newsletter, how do you benchmark your success?Is it by open-rates? Or something else? The answer, sadly, doesn’t lie in open-rates Open-rates are based on the factor of whether or not your article was um, opened. I say um, because open-rate is a crazy issue. When a client um, opens your […]
[Continue reading...]How To Become An Expert In Your Industry
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look atyou and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from that […]
[Continue reading...]How To Do An Extreme Makeover On Your Email Signature
You’re watching TV. It’s Extreme Makeover time. They take this wallflower-looking person. And they cut. And they snip. Boy, do they tuck! And about 2 weeks later, the Extreme Makeover artists transmogrify their subject into a work of captivating beauty. You watch and say, no…can’t be…can’t be the same wallflower. Ah, but it is. So […]
[Continue reading...]The Truce with Time Management
People often ask: Where do you get the time? Or instead they’ll say: I can’t be bothered to go into forums etc., because then I never get any work done. And they’re right. If all you ever do is go into forums to waste time, or to just hang around, then you’ll end up doing […]
[Continue reading...]The Critical Importance Of The Bug
You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]
[Continue reading...]The Sec’ret to Becoming an Expert in Your Customer’s Eyes?
How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]
[Continue reading...]A 5-Minute Website Tweak That Will Quadruple Your Subscribers
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
[Continue reading...]The Importance Of Curiosity When Creating Bullets
Step into a bookstore, step into the business section and pull out a book. Then flip the book to the back cover. And here’s what you’re sure to find on almost every business book. Yup you guessed it. You find bullets. And there’s a reason why bullets make it to the back cover of a […]
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