Dylan and Rita were at their wits’ end when I met them at the World Internet Summit . By this point in their lives, they were supposed to be successful. They were supposed to be vrooming around in flaming red Ferraris, living the plush life and knocking back champagne on the harbour. Hah! They should […]
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Psychotactics Blog
How To Wake Up Your Audience At Your Next Networking Session
Have you ever pondered about this question when standing up at your networking session? What causes your fellow networkers to listen to what you have to say? Do they sit up with rapt attention or do they simply keep eating their breakfast and sipping their rapidly cooling coffees? The difference between them paying attention and […]
[Continue reading...]How To Choose The Right Colour For Your Brand
Here’s a simple exercise. Go to the mall. Pick up a box of Pringle’s potato chips for me, will ya? But when you get back to your home, you find something strange. The pack doesn’t say Pringle’s. It says Jingles. And someone has misspelled the word ‘chips’ and spelt it as ‘chops’. So instead of […]
[Continue reading...]Six Degrees of Customer Separation
Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn’t or wouldn’t because of the six degrees In all our testing, all our measurements and weird tracking, […]
[Continue reading...]How To Amplify Your Branding With A Signature Story
Superman lay writhing on the valley floor, the energy being drained from his body with every passing minute. Above Superman, towered the evil face of Lex Luthor. In Lex’s hand, was a rock-a a green rock that wasn’t from our planet. The rock would enable Lex to get rid of his arch-nemesis, Superman, once and […]
[Continue reading...]How To Fix the experience—then the “fish”
Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]
[Continue reading...]The Fundamental Flaw in Creating Your Uniqueness (USP)
Say cheese,” says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, c’monnnn!” Click! You blink. The picture’s been taken. And then the photographer runs across to you, all excited to […]
[Continue reading...]How Is The Brain Alchemy Masterclass Helping You?
You remember when you signed up to the Free Brain Alchemy Masterclass, we said we’d nudge you. The nudge was so you could tell us how it’s helped you—and possibly how you’re implementing the Masterclass. And yes, if you’ve got any results. Of course we get the warm fuzzies when reading your experience, but it’s […]
[Continue reading...]Can Harley Davidson’s Secret Weapon Revitalise Your Marketing?
Imagine yourself in a helicopter over Milwaukee, USA, on the shiny morning of June 13, 1998. You look down casually on the criscrossing tangle of roads on Interstate 94, and then do a doubletake. You can’t believe your eyes. It seems like there are hundreds of moving objects on the highway below. Maybe even thousands. […]
[Continue reading...]Why Lack of Talent Can’t Be Blamed on Genes
It’s easy to blame your parents for your lack of great genes. It’s just as easy to praise your parents for their superb genes. But while genes may be a handed down trait, talent is not. And to understand talent you have to first understand genes. Genes are sequences of DNA letters that when activated […]
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