In 1947, inventor, Edwin Land had a “tiny” issue on his hand Land and his daughter were enjoying their day out, and Land was busy snapping pictures of his daughter. But she’s wasn’t impressed. She wanted Land to show her the pictures he’d been taking with his camera. She wanted to see the images “right now”—and this […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |
Articles on psychological marketing strategy from Psychotactics
Good to Great: How To Escalate The Path To Greatness
How Do You Escalate Your Path To Greatness When Jim Collins wrote “Good To Great”, he did talk a fair bit about the Hedgehog Principle. But what he stresses more on, is quite another concept called “Preserving the Core and Stimulating Progress”. Why does this concept matter so much? And how do you combine the Hedgehog Principle […]
Good to Great: How To Take Your Small Business To Greatness
Can A Small Business Achieve Greatness? There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work “great”? How do you even know or benchmark “greatness?”. And can a small business achieve greatness or do you have to be a dominant player like […]
How “Doug Hitchcock’s” Goal Setting Worked Wonders—And Why We Successfully Use It Year After Year
Most goal setting is designed for failure Who’s Doug Hitchcock? And in a world full of goal-setting exercises, why does Doug’s system stand out? Find out why most goal-setting goes hopelessly off the mark and Doug’s plan works almost like magic year after year. Find out how we’ve made almost impossible dreams come true with this goal-setting […]
Why Your Tagline Should Be A Superpower
Puny Parker. You’ve probably not run into that nickname before. And yet, you’re more than likely to know of Spidey—better known as Spiderman. But how did “Puny Parker” get his strength and agility? Yup it was a spider—a radioactive spider that bit him—and transferred that power in a matter of seconds. Taglines are like spiders […]
Announcing! Why Bad Testimonials Attract Bad Clients (And How To Avoid It)
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped […]
The Early Years-Psychotactics-Moving to New Zealand
How did you get to New Zealand? That’s the question I get most of all from clients. And there’s a story, a very interesting story behind our move from India to New Zealand. In this episode Sean talks about Part 1: What I was looking for, when I was 13 years old Part 2: Getting […]
How To Get Better, Higher-Paying Clients With Testimonials
How do you avoid losers as clients? How do you completely sidestep the clients that don’t pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of […]
The Power of Chocolate Marketing
Imagine you sold a course that was worth $2500 to a client. Imagine you also sent a bar of chocolate, just as a thank you. Six years later, what does the client remember? Yes, you have the right answer: they remember the chocolate! Incredible as it may sound, the expense of the course is long […]
How To Build A Cult-Like Following By Using An Adjective In Your Branding
Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the “adjective”. Yes, that very same grammar lesson you had at school. When you look at the biggest and most well-defined brands in history, you find they are defined by a single word. Let’s […]
