Food, drink and sleep. That’s my dream for every vacation. And yet this trip to Goa, India was quite the opposite. So what did I learn that almost turned my life around? That’s what this podcast is about. And it might just turn your life (and health) around as well. Right click here and ‘save […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
How Gentle Productivity Gets Astounding Results
Whenever you run into tips on productivity it’s always this earth shaking advice You’re advised to make these monumental changes to improve your business or life. In reality all you need are tiny little tweaks. Important tweaks, but tiny ones. And some of these tweaks are slightly irreverent. Which is what makes these productivity tips […]
Why Persevere Even When Failure is Certain (And When Not To)
It might seem like perseverance is a good thing. We’ve been told to persist in the face of odds. Yet, there are times when you should stop. How do you know when to stop? And why bother to persevere when failure is waiting around the corner? Find out why perseverance can be a real pain, […]
Why Inspiration Can Be The Key To Winning The Resistance Game
Where do we draw inspiration from? When we try to beat resistance, we tend to look at what we haven’t done and what needs doing. Yet sometimes resistance can be pushed over with a simple concept of inspiration. Where do we draw that inspiration from? And how do we keep the inspiration constant? In this […]
Three Incredibly Silly Business Myths (And Why They’re Driving Us Crazy)
What’s wrong with this statement? “Instead of wondering when our next vacation is, we should set up a life we don’t need to escape from.” There doesn’t seem to be anything wrong here, is there? And yet this entire line is based on a myth. And this is not the only business myth that circulates […]
Why A Relaxed Brain Works Faster Than A Tired Brain
Most people work. Then they work some more. And they never take time off. There are two reasons why people don’t take time off 1) They wear it as a badge of valour. 2) They can’t see how they could possibly take time off. Let’s tackle the ‘badge of valour’ first Leonardo Da Vinci was […]
What Does It Take To Be Super-Human? A Deep Dive Into The Reality of Business
Starting up is always rough Especially when you’re a small business that at first has no clients and no credibility. In this episode, a 5000bc member, Christopher C talks to Sean D’Souza about how to get over the inner chatter. How to get past those starting blocks and whether it’s possible to be superhuman. In […]
Why Big Assignments Drain You (And How To Overcome It)
Imagine your roof is leaking. Drip. Drip. Drip. Can you afford to ignore the drip? Sure you can, because it’s not flooding the carpet quite yet. But small as it is, that drip won’t go away. As you sit down to do your work, that drip is audible, and you know you have to fix […]
The Meaning Of Life? Or A Life of Meaning? How To Solve This Eternal Problem
What is the meaning of life? This utterly vast and philosophical question pops into our lives with amazing frequency. But is it the right question to ask? What if we move the words around a bit and asked another question. Like: What gives your life meaning? Hmm, that changes things a bit doesn’t it? And […]
Announcing: A Hidden Reason Why One Book Made Over $600,000 in profits
Over $600,000. One book alone has made us over $600,000 in nett profits. That book is called The Brain Audit. Interestingly, it’s never been on any bestseller list We’ve never bothered with any joint ventures to help us sell the book. No advertising, no affiliates, not even any adwords of any kind. No book tours, no […]
