Psychotactics

Why Clients Buy—And Why They Don't

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Do you want to put some sanity into your design even though you are not a designer?

Design Clarity in MinutesHow to put some sanity into your design with some really simple tweaks Do you want to put some sanity into your design even though you are not a designer? Learn how structure and guidelines of elements can immediately improve your design with simple tweaks. Confusion isn’t hard to create. And confusion [...]

You already know that 80% of a sales letter depends on your headline

Client AttractorsHow To Write Benefits, Features and Bullets That Speed Up Sales You already know that 80% of a sales letter depends on your headline  (So what's the remaining 20% that causes customers to buy?) Everyone knows that the headline is critical… And therefore it's not uncommon to see writers spend many hours testing and [...]

Do You Often Hit A Wall Called ‘Writers Block’?

OutliningHow To Speed Up Article Writing With Simple Outlines Do You Often Hit A Wall Called ‘Writers Block’? Have you heard about “talker's block”? In effect, “talker's block” doesn't exist. Even if you're stumped for words, when you're in the right company, you will be able to go blah, blah all day/week/month long. So if [...]

The Sales Page/Copywriting Home Study Course

The Sales Page/Copywriting Home Study CourseHow to create a system that not only converts once, but keeps clients coming back repeatedly. Why the best sales letter in the world is simply a waste of time and money Most people think if only they could fix their sales page—maybe tweak it just a bit—they'd be able [...]

Is there a way to make your company stand out in a noisy marketplace?

(Don’t you sometimes feel like you’re spending money and energy without ever really getting ahead? Doesn’t it drive you crazy that you seem to be working longer hours and there’s no relief in sight?) Presenting the Brain Alchemy Masterclass Home Study Version Yes, it’s true. The difference between you struggling in your business and zooming […]

Is zis funny or what? Business Cartoons

When I was little, I loved crayons and pencils as much as any kid does Yet, unlike most other kids, my parents, encouraged me to keep going. While other kids stopped at five or six, my journey hasn't quite ended. My earliest memories of my drawings were the characters in the comic books. Phantom, Tarzan, remember [...]