Remember the fairy tale Rumplestiltskin? In it a magical person helps a young woman become a princess by spinning straw into gold; in return for her first born child? Sean D’Souza is Rumplestiltskin for Headline Writers. In just 6 short weeks he will make you write headlines that draw people to read your articles. And […]
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Juliet Fay (Headline Course)
How Sean’s Headline Writing Course gives you slow but deep learning. I usually learn fast. That doesn’t mean it all sticks. Sean’s headline writing course introduced me to a new way of learning – slow but deeply embedded learning. The six week course included course materials sent out before the start and a forum where […]
How Do You Write Headlines That Get Greater Click-Throughs Every Single Time?
The Headline Online CourseHow to write headlines that build drama, curiosity and attention. Get on the Waiting ListThe last batch sold out in 48 hours. The next live online course will be held on June 2027. (For details about the course, read below). Click here to get on the waiting list. The only purpose of [...]
How To Build A Powerful, Community-Driven Membership Website
Be Kind, Be Helpful or BegoneHow To Build A Powerful, Community-Driven Membership Website Join the Priority ListThe limited-edition product has sold out. It will next be available on 5 December 2026 (For details about the product, read below) Click here to join the priority list. Attracting and converting clients to your membership site is kinda [...]
How to create riveting presentations on stage and on webinars: Black Belt Presentations Series
Blackbelt Presentation SeriesHow to create riveting presentations on stage and on webinars On Sale Now How do you create credibility with a "cold audience"—and in under 10 minutes? Without credibility, it’s almost impossible to sell to an audience In the year 2008, I stood before an audience of about 250 people in Chicago. It was [...]
Yes, you need visuals on your sales page, but how do you use visuals to immediately improve your sales conversion?
How Visuals Help Increase Sales ConversionHow Visuals Help Increase Sales Conversion On Your Website Yes, you need visuals on your sales page, but how do you use visuals to immediately improve your sales conversion? How do you use visuals to help conversion? It’s not just a matter of slapping on a visual. The visual needs [...]
Do you want to put some sanity into your design even though you are not a designer?
Design Clarity in MinutesHow to put some sanity into your design with some really simple tweaks Do you want to put some sanity into your design even though you are not a designer? Learn how structure and guidelines of elements can immediately improve your design with simple tweaks. Confusion isn’t hard to create. And confusion [...]
You already know that 80% of a sales letter depends on your headline
Client AttractorsHow To Write Benefits, Features and Bullets That Speed Up Sales You already know that 80% of a sales letter depends on your headline (So what's the remaining 20% that causes customers to buy?) Everyone knows that the headline is critical… And therefore it's not uncommon to see writers spend many hours testing and [...]
Do You Often Hit A Wall Called ‘Writers Block’?
OutliningHow To Speed Up Article Writing With Simple Outlines Do You Often Hit A Wall Called ‘Writers Block’? Have you heard about “talker's block”? In effect, “talker's block” doesn't exist. Even if you're stumped for words, when you're in the right company, you will be able to go blah, blah all day/week/month long. So if [...]
Do you sometimes wonder if planning books are written just for the ‘organised’ people?
Chaos Planning SystemHow 'Irregular' Folks Get Things Done Do you sometimes wonder if planning books are written just for the ‘organised’ people? Organised people already know how to plan. They don't need information like this. Yet most planning books are written without considering chaos at all. In every life, there is some chaos. And yet we [...]
