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The Headline Online CourseHow to write headlines that build drama, curiosity and attention. Get on the Waiting ListThe last batch sold out in 48 hours. The next live online course will be held on June 2027. (For details about the course, read below). Click here to get on the waiting list. The only purpose of [...]

Be Kind, Be Helpful or BegoneHow To Build A Powerful, Community-Driven Membership Website Get on the Priority ListThe limited-edition product has sold out. It will next be available on 20 June 2026. (For details about the product, read below) Click here to get on the priority list. Attracting and converting clients to your membership site [...]

Blackbelt Presentation SeriesHow to create riveting presentations on stage and on webinars Join the Priority ListThe limited-edition product has sold out. It will next be available on 1 September 2026. (For details about the product, read below.) Click here to join the priority list. How do you create credibility with a "cold audience"—and in under 10 [...]

How Visuals Help Increase Sales ConversionHow Visuals Help Increase Sales Conversion On Your Website Yes, you need visuals on your sales page, but how do you use visuals to immediately improve your sales conversion? How do you use visuals to help conversion? It’s not just a matter of slapping on a visual. The visual needs [...]

Design Clarity in MinutesHow to put some sanity into your design with some really simple tweaks Do you want to put some sanity into your design even though you are not a designer? Learn how structure and guidelines of elements can immediately improve your design with simple tweaks. Confusion isn’t hard to create. And confusion [...]

Client AttractorsHow To Write Benefits, Features and Bullets That Speed Up Sales You already know that 80% of a sales letter depends on your headline  (So what's the remaining 20% that causes customers to buy?) Everyone knows that the headline is critical… And therefore it's not uncommon to see writers spend many hours testing and [...]

OutliningHow To Speed Up Article Writing With Simple Outlines Do You Often Hit A Wall Called ‘Writers Block’? Have you heard about “talker's block”? In effect, “talker's block” doesn't exist. Even if you're stumped for words, when you're in the right company, you will be able to go blah, blah all day/week/month long. So if [...]

Chaos Planning SystemHow 'Irregular' Folks Get Things Done Do you sometimes wonder if planning books are written just for the ‘organised’ people? Organised people already know how to plan. They don't need information like this. Yet most planning books are written without considering chaos at all. In every life, there is some chaos. And yet we [...]

The Sales Page/Copywriting Home Study CourseHow to create a system that not only converts once, but keeps clients coming back repeatedly. Why the best sales letter in the world is simply a waste of time and money Most people think if only they could fix their sales page—maybe tweak it just a bit—they'd be able [...]

The Storytelling Mini-SeriesWouldn’t you love to have that zing in your articles—to catch the attention of the reader and keep them interested? Let's say you gave two equally-matched writers exactly the same material and facts, and they sat down to write… What would make one article better than the other? The answer lies not just [...]