Why Clients Buy—And Why They Don't
When you go for a meal, you follow a sequence. When you are part of a wedding ceremony, there’s also a sequence. Sequences allow us to follow a thread, but it also gives the client a clear pathway. In this article, we look at the power of sequences, how to implement one and why you […]
The Internet has and will always be a great source of getting clients. However, if you notice, it’s also a very crowded space. There’s a place that’s a lot less busy. It’s called “the world offline”. Here’s why you need to do some exploration away from your computer. Right click to save this episode. With […]
How do you give genuine praise? How do you express praise? We all want to praise others, but sometimes it seems extremely difficult to do so. Which is why we often resort to something like “great job” or “that’s cool: And Facebook has trained us to just “like” everything. Which means that the person who […]
The first line is what pulls us into an article. Yet we end up writing a really boring first line. What’s worse is that you could use the power of story to create an intensely powerful first line in minutes. Don’t believe me? Well, do you have 10 minutes? Here are two methods to write […]
The biggest underlying success factor of a business is repeat clients. Yet time and time again, we have to keep looking for new clients. This sorry situation is often because we are seduced by information, not results. We know results are important, but we still go in the “opposite” direction. How do we solve this […]
Do you remember the story of the Three Kings in the Bible? You might have heard that they didn’t come empty-handed. That’s because they understood one of the core principles of living was “giving”. Not all the advice you get is obvious. Let’s look at some of the not-so-obvious angles for succeeding in life. Right click […]
When we first start writing, we know we’re hopeless. However, in time, we all get to the stage where we’re average. What does it take to become outstanding and then an absolute maestro in writing? The answer doesn’t lie in “practice, practice, practice”. Instead, it’s something as mundane as a combination of “structure” and “confidence”. […]
