Why Clients Buy—And Why They Don't
Take time off? Doesn’t everyone want that? So how are you supposed to achieve that force of business? How do you get to downtime? And what about the passion projects you’ve been putting off for so long? In this episode we wrestle with the remaining two forces of business and start on a journey that’s […]
What makes an article stand out? Articles can be mundane or enthralling. But what makes an article stand out? The short answer is enthusiasm. Yet, it’s not easy to know how to create enthusiasm in an article, is it? Let’s step through the three phases that makes your article pack a rollicking amount of enthusiasm. […]
Can you really double your sales of a product you’ve created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? Let’s look at info-products as we’d look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and […]
When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you’re getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in […]
Even if you have the best business idea in the world, analysis-paralysis can stop you in your tracks You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn’t get you very far, does it? Even famous people like Leonardo da […]
Why do great inventors, business people, and a ton of smart people have in common? They have many traits, but one specific trait is the ability to crack a problem. When everyone else has given up, these people are able to figure out what no one has done before. How do they do it? […]
Why do others seem more talented than we are? Is talent inborn? Is it just practice? Or is there something else. Incredibly the key to talent is in the way you define talent. Change the definition and you see it in a whole new light. In Part 1 of this episode on talent, you’ll see […]
What is the hallmark of great content? When you start writing articles, you get advice from all sides. But there’s advice you don’t want to hear. It’s advice that goes against the grain. And yet, it’s this advice that forms the hallmark of great writing. So how do you get from average to great? You […]
