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Why Clients Buy—And Why They Don't

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How Pre-sell Plays A Crucial Role In Risk-Reduction

Author: Sean D'Souza

How Pre-sell Plays A Crucial Role In Risk-Reduction

Why do clients hesitate like crazy when they are about to buy? Risk doesn’t just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this article on pre-sell,  we take a forensic look at what happens when you release a new version of your product or service. Is […]

Filed Under: Pre-Sell Tagged With: pre-sell, risk reduction, why clients don't buy

How A 3-Step Pre-Sell Creates Product Irresistibility

Author: Sean D'Souza

Presell Strategy Questions

The landing page is the event but what comes before? Your landing or sales page is how you introduce your product or serve to your customers. But what is the event that comes before? When you’re so focused on a sales page, it’s easy to forget that the sales page/landing page is just one tiny step in the whole […]

Filed Under: Pre-Sell Tagged With: Harry Potter, irresistible products, pre-sell

Why Failure Is Just A Pre-Sell For Success

Author: Sean D'Souza

Think of a band that has released 18 number one albums, 18 number one singles and has sold between 150 million-300 million albums and are now in the Rock and Roll Hall of Fame. A band called “Queen”. A band that only gained international success with their third album. Third? Whatever happened to the first […]

Filed Under: Pre-Sell Tagged With: pre-sell, pre-sell success

Pre-Sell Free Bonus: Why Sales Pages Aren’t The Answer To Selling

Author: Sean D'Souza

(This offer has expired. You can still get goodies on pre-sell here). The worst way to sell a product is to just create a sales page. Really? Yes, really. Most marketers will tell you that all you really need is a salespage. And they’ll also tell you that you need some amazingcopywriting. And while all […]

Filed Under: Events Tagged With: pre-sell

Free! A Massive 46-Page Excerpt of the Pre-sell Course

Author: Sean D'Souza

(This bonus has expired. However you can get the lastest pre-sell bonus here) In a small-business owner’s life, there’s a fence. And one side of the fence is about hype, heavy-handedness, push and shove. The other side is about low-key, low-pressure and low-stress. And even with this low-key method, you’re able to sell your product […]

Filed Under: Events Tagged With: pre-sell

Announcing: The Pre-Sell of the Pre-Sell Book (Available at an early bird price!)

Author: Sean D'Souza

(This offer has expired. Have a look at the current pre-sell offer here.) ________________________________________ It’s here! The pre-sell of the the pre-sell book. What’s that supposed to mean? Well, the book isn’t ready yet. It’s work in progress. There are pages to be written, cartoons to be drawn, audio to be recorded and tons of little things to be finished before […]

Filed Under: Events Tagged With: how to pre-sell, pre-sell

Why Marketing In 2020 is like being in 1920

Author: Sean D'Souza

In 1920, marketing was a chore. People were separated by vast distances. To get any sort of message across was a royal pain. And this is what 2020 looks like as well. There’s Facebook, Instagram, Twitter, Glitter, Mitter and a million methods that are distracting you–and your customer. And with every month that passes, the […]

Filed Under: Events Tagged With: how to pre-sell, pre-sell

The Importance of Time In Pre-Selling

Author: Sean D'Souza

I remember Sydney, AustraliaI was probably ten years old and my father had all of these travel brochures. But of all the places on the planet, I loved the picture of the Sydney Opera House. I remember the pink, purple skies offsetting the pale white of the Opera House. And nineteen years later I stepped […]

Filed Under: Pre-Sell Tagged With: how to pre-sell, pre-sell, presell, selling strategy

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes