How do you write intensely curious headlines—even if a deadline is looming? When writing headlines, you often get stuck. Can grammar come to the rescue when under pressure? Find out how grammar class helps you write outstanding headlines in a jiffy. In this Series on ‘How To Write Headlines’, you will learn: Part 1: How […]
Why Writing Headlines Can Be An Excellent Brainstorming Exercise For Real Articles
How do you write headlines that work? How do you write great headlines that keep readers engaged? Do you often get stuck when trying to come up with article topics? Find out how writing headlines can help you get unstuck quickly. Right click here and ‘save as’ to download this episode to your computer. Back […]
Headline Writing: Three Core Factors That Trigger Off Curiosity
David Ogilvy started up O & M, one of the largest advertising agencies in the world. That very same David suggested that headlines were the most important factor in communication. Not by a factor of 2:1 Or 3:1 But a whopping 4:1. He suggested that 80% of your article is dependent on your headline. His […]
