So let's assume you've had a crappy day.
A really, really crappy day.
Do you write a blog post on a crappy day?
If you listened to all those people around you, they'll all chorus a big “NOoooooooooooooo!”
You should only write when you're happy, and excited, they say.
You shouldn't write when you're sad.
That's really stupid advice
You should write when you sit down to write.
You don't need to be happy, or happier, or ecstatic.
You just need to write.
It's more important to connect with your readers.
It's not critical that you even write a long article or blog post.
Just connect, and that's all that's needed.
And if you're depressed, tell your readers why you're feeling that way.
If you're sad, tell your readers your state of mind.
And if you're happy, well, hallelujah!
I often write when I'm mad.
Or excited. Or sad.
Or just plain upset.
Like a piece I wrote about how I used to be really drained and almost to the point of tears…
And readers wrote back instantly.
One said: Please feel free to reach out to me, if you need a shoulder in future (she lives locally)
One said: Darn, I felt the same way. It's nice to know you weren't the only one feeling like that.
They wrote back because I wasn't trying to be a superhero in red tights.
I was just writing what I felt.
And the words flowed out like magic.
The emotions spilt onto the page like a river in flood.
You could feel the buzz, the rage, the frustration.
So the next time you're feeling crappy sit down and write a post.
Do a video.
Do an audio.
And experience the reaction of your readers.
They'll tell you as I have: That connection is indeed more important than content!